Email Marketing can be profitable for any business, no matter what kind of product or service you offer. It is significantly cheaper than other advertising methods and, if done right, helps build loyalty and trust with customers. As a result, you generate more sales and more profits!


The foundation for successful email marketing is a targeted, permission-based email list. Marketers call contact lists their 'goldmine' because it can generate much of their sales revenue. If...

Well today was long on the regular job but the ride home gave me a chance to reflect on my most recent mess up within Get Response. I had reviewed the return email address but not checked the signature on the return email address to make sure it was the same as the sales letters/infograms that I would be sending out to subscribers. You can imagine my horror when a potential subscriber wrote back and asked me who the "other " (unchanged) signature belonged too! Oh well, back to the...