In the old days, the promotion of a website required a variety of techniques. Among these were the submitting of your site to link directories, article marketing and contributing to forums related to your niche. Of course, all of these means of website promotion are still valid, but thinking out of the box is required sometimes. One idea that some have taken on as a means to potentially drive targeted traffic to their site is the use of a Google Custom Search Engine (GCSE).

When I...