Getting ranked on Google's search engine results pages (SERPs) is a zero sum game. If you can capture one of three top spots, or at least Page 1, your website is practically guaranteed to get a lot of visitors. If you are on any other page, most potential customers will never find you.

Effects of Google's Algorithm Updates
Just when most web masters got search engine optimization (SEO) figured out, Google changed the way it ranked pages. In August 2011, it launched its Panda...

Also known as the “name squeeze page” or “lead capture page”, you can build your mailing list by funneling all of your would-be subscribers through the creation of a landing page. Not only do you do the work just once, your traffic driving efforts can be focused onto just one effective method.

The following are tips in creating a successful landing page that converts visitors into subscribers on a very huge percentage.

Success Tip 1: Offer a freebie in exchange...

Whenever optimizing your web pages or landing pages, there is an entire list of items that you want to make sure are covered so as to effect the highest Search Engine Page Rank (SERP) and the highest number of Unique Visitors (UV) as possible. To do this you need to make sure that each item on the following list is covered.

Keyword Research. Keyword research is the start point of Search Engine Optimization (SEO). Without solid and effective keyword research, all of the efforts following...