For as long as I am able to remember, I have been aware of the term “social graces.” For those of you who may not be familiar with this, social graces are basically the skills used to interact politely in social situations. Social graces, which result from having poise and confidence, include good manners and proper behaviour. It is important to remember that social graces should apply not only when meeting...

Let’s say you’re certain a large stream of targeted traffic is coming soon to your website. This scenario would make almost any marketer joyous. Knowing this, however, it is unfortunate that far too many companies send their social media traffic, e-mail, and advertising efforts straight to their website’s homepage. If you are also doing this, please know this is undoubtedly a missed opportunity....