Even if it isn't -- it must be treated that way.

The moment you set out( offline or virtually) out to look for leads, generate cash, hunt for prospects and do business, you are going to form an "Image" in the minds of your customers.

That 'Image' is going to evoke the same emotion from a customer -- whether she is looking at this little one-person business or whether she is looking at a fortune 500 company.

That Image has a lot going for it -- the...