Many people who start a small business will have the TECHNICAL KNOWHOW to enable them to make a product or provide a service to a business (B2B) or to a consumer (B2C). In many cases they will have acquired this TECHNICAL KNOWHOW working for their employer and one day realise that they are working really hard but not getting the same rewards as their employer.
This motivates them to start up their own small business and usually in the same geographical area and in direct competition with...