Adding structural ties

Let's cut through any long winded description and tell you the main idea here is to go beyond getting your customers to be loyal. The marketer's goal should be to increase the consumer's proclivity to repurchase your company's brand. You do that by creating structural ties with your customers. Here are three suggestions.

1.) Create long-term contracts. Get your customers thinking about annual renewals, or better yet multi-year renewals. This...