Marketers are still faced with the same problem they have been facing for a while. At least for some media, marketing can be perceived as interruptive and negative in nature. Advertising on TV can be intrusive and produce the exact opposite effects. Viewers often feel as if ideas are imposed on them.
The opposite happens with blogging. When done properly, advertising is not intrusive. On the contrary it can be helpful. When done in the form of a review, readers can gain from the...