Ever feel lost when it comes to affiliate marketing, and trying to make a dollar with online sales? Start with a better marketing plan to position your product. You'll have an easier time reaching your sales goals.

This is not a fluff post. I'm going to show you an essential piece of your overall business plan. Below is an outline and description of each section that should be included in a typical marketing plan. In my experience, the marketing plan is the first thing I attack...

So much rhetoric in those typical "making money online" discussions seems to focus only on skillful methods to attract new customers. Too much reliance on the front-end process means you are neglecting the necessary follow through, namely that your company must keep those customers in order to increase the business.

I'm a big fan of Philip Kotler. I want to use this blog to share more of the wisdom from my MBA program at Keller Graduate School of Management. So here are...

Let's say you have a website, or have purchased one, and are seemingly stuck trying to figure out how to generate more money online. This is fundamentally about good marketing. Apply your creativity to achieve great results. Implement new methods to add more revenue, and drive those efforts daily to increase your profits.

I'm a big fan of Philip Kotler and I wanted to share some of the wisdom I've learned in my MBA program at Keller Graduate School of Management. In order for this...