You may not like a lot of the way affiliate marketing was conducted in 2009 but there's an awful lot that can be learned from the phenomenon that can be applied to ethical direct marketing.

For example, fake news sites like News3Insider.com have apparently worked incredibly well. But why?

There's not much new to report on there except what is likely obvious to experienced direct marketers:

1) Using advertorials instead of straight sales pitches (although...