Most marketers know that "20 percent of buyers consume 80 percent of product volume." If you could identify that key 20 percent and find others like them, you could sell much more product with much less effort.

The "heavy users" of your product can be thought of as a market "niche" that you should attempt to dominate. Niche marketing today means targeting, communicating with, selling, and obtaining feedback on the heaviest users of your business's products...

Many people wonder how they can work from home and make money on the Internet. The easy two word answer is niche marketing. Niche marketing involves focusing on a group of people or a specific niche market. While this isn’t a new concept, it certainly is underused by new businesses, especially in the Internet market.

Those who participate in niche marketing are known as niche marketers. Simply put, niche marketers define a need and then supply a demand. Though niche marketing is...