EDIT: While this may look like A LOT of text to read through, it is actually incredibly simple. You could even "wing it" once you read right up until my instructions as it will probably cause a light to come on. If not, just read the whole thing, it's not that painful I promise
EDIT AGAIN: SweetFunny, if you read this, I'm not taking anything at all away from SB. It is by far the most useful piece of software I have EVER purchased, particularly when referring...
Now isn't this really the heart of marketing? Unless you select mass broadcast to advertise your product, you have to figure out who is your ideal customer, and target that group like a laser beam. Websites that have asked for permission and carefully build profiles of specific customer target groups are in a valuable position to earn new revenue. The key here is permission, or opt-in/opt-out, before you do anything with this data. Your customers trusted you enough...