If you’re looking for a quick way to make a big impact in your deliverability and response rate, consider list segmentation. With email marketing, relevance is key. You want to target your email content, offers, and even subject lines to match the interests of each recipient.

If your email marketing solution enables your relational database to generate messages using dynamic content for specific contacts on the fly, more power to you. But you can gain much of the same advantage...

Here is a link to Matt Cutt's recent video where he discusses the page speed vs. relevance debate on how Google's algorithms relate to what Google serves up for search engine results:

http://www.youtube.com/watch?v=muSIz...layer_embedded

While Matt certainly states that websites with content relative to the search engine query will be served up regardless of the site's download speed, when you are considering that you are trying to beat however many...