by Gary Messinger

Social media is an effective tool for spreading the word about your business. A click or two enables you to reach thousands or even millions of people. But wait, there’s one thing you need to know. Just because you’re on Facebook, Twitter or any other popular social media site, it doesn’t mean that people will automatically talk about you. Of course, you want to create a buzz, a positive one that is. In order to do that, you need to utilize these surefire techniques....

Before diving into the world of social media marketing, consider this valuable advice: don’t be everywhere! As tempting as it seems to join every existing social media site there is, you just won’t have enough time to do so. Plus, more important than quantity is quality—keeping your audience engaged. Even if you’ve joined a dozen sites, if none of these work to widen your reach, turn contacts into customers, and boost your sales, your efforts would be in vain.
And because it’s...