Out of boredom I once created a little campaign for a product and started sending social traffic to it. I used tweets and updates like 'this video is stupid' and 'Don't watch this dumb video' and 'This vid was so stupid I want my time minutes back.'

I made sales on the single lesson that people can be driven to any site like that. It was complete with a stupid video, so there was no false or misleading statements made. A 10 second video stating the the video was stupid. With a single...