If you are like most new marketers you just dread logging into your autoresponder and seeing that you have lost list members due to them unsubscribing. Well I am here to tell you three good reasons to look forward to getting unsubscribes.

The first is that you are actually using your list. The only way that I have ever seen to not get an unsubscribe is to never send an email. If you are not going to use the list why go to the time and effort to build it. So congratulate your self when...

Opt in email marketing can be a great way to invite repeat visitors to your site and if you are an authority in your niche, it can also be a great way to generate income by selling to your list. Instructors and mentors who teach this methodology commonly state that the money is in the list. Unfortunately, for many beginners, building a list is much easier than using it to generate income. When broadcasting to or blasting a list, there will always be individuals who unsubscribe. The trick is to retain...