http://www.youtube.com/watch?v=BcycgmZHGHY

Web design choices are endless. Made even easier with content management systems such as Wordpress.

But what design actually converts. Personally I'm more interested in efficiency and effectiveness opposed to design appeal.

Don't get me wrong...appearance is important.
However the design needs to be functional. It needs to serve a goal which is getting the visitor to take action.

Simple is often...