Have you ever bought a digital product and when you unzipped it, it exploded everywhere on your hard drive? Then you have to spend the next ten minutes rounding up the errant files and herding them in a neat and orderly fashion into a sub-directory, so that you can find them when you need them.

How do you think a customer feels if that happens with a product that they bought from you? Probably not that thrilled.

So how do you zip your products so that they unzip in a...