How To Design Effective Squeeze Pages
Posted 15th October 2010 at 10:59 AM by thebitbotdotcom
The first and most important aspect of any web based business is its content. Original and unique content is the foundation of your visitors experience. Without useful and informative content, any unique visitor that visits your site will be a one time visitor only, never to return.
That being said, the second most important aspect of any website on which to concentrate are its landing pages.
There are two types of landing pages. The first is the sales page. The sales page is generally a very long page that lists out all of the benefits and testimonials necessary to sell your product to the minds of your visitors. The second type of landing page is the squeeze page. There are many advertising and marketing specialists that would argue that aside from the home page and sales pages, the squeeze page or pages are at least equally if not more important.
Why? Because, the squeeze page is the only opportunity that the webmaster has to capture the contact information of the prospect.
The contact information represents the ability of the marketer to contact the prospect for future sales. Many marketers refer to this as the list. There are a small handful of qualities that all squeeze pages must have if they are to be effective. Additionally, these aspects are quite different from typical web site pages and the sales pages that may be part of the website.
Typical landing pages have a great deal of information available to visitors with the hope of something catching their eye and inviting them to stay on the site longer. The same goes for sales pages.
Squeeze pages however are the exact opposite. These types of pages have a minimal amount of information on them and all of the information that they do contain would only be information directly related to the offer being made with absolutely nothing else. The idea is to not confuse the prospect with decisions and information that could jeopardize their decision to opt in using the sign up form. The longer a squeeze page is and the more time it takes your prospect to read through your information, the higher the chance becomes that they will have second thoughts and exit the page. Remember. Keep it simple.....
Continue reading here: http://thebitbot.com/2010/09/how-to-...squeeze-pages/
That being said, the second most important aspect of any website on which to concentrate are its landing pages.
There are two types of landing pages. The first is the sales page. The sales page is generally a very long page that lists out all of the benefits and testimonials necessary to sell your product to the minds of your visitors. The second type of landing page is the squeeze page. There are many advertising and marketing specialists that would argue that aside from the home page and sales pages, the squeeze page or pages are at least equally if not more important.
Why? Because, the squeeze page is the only opportunity that the webmaster has to capture the contact information of the prospect.
The contact information represents the ability of the marketer to contact the prospect for future sales. Many marketers refer to this as the list. There are a small handful of qualities that all squeeze pages must have if they are to be effective. Additionally, these aspects are quite different from typical web site pages and the sales pages that may be part of the website.
Typical landing pages have a great deal of information available to visitors with the hope of something catching their eye and inviting them to stay on the site longer. The same goes for sales pages.
Squeeze pages however are the exact opposite. These types of pages have a minimal amount of information on them and all of the information that they do contain would only be information directly related to the offer being made with absolutely nothing else. The idea is to not confuse the prospect with decisions and information that could jeopardize their decision to opt in using the sign up form. The longer a squeeze page is and the more time it takes your prospect to read through your information, the higher the chance becomes that they will have second thoughts and exit the page. Remember. Keep it simple.....
Continue reading here: http://thebitbot.com/2010/09/how-to-...squeeze-pages/
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