Is Google Analytics Sabotaging Your SEO Efforts?
Posted 25th January 2011 at 02:56 PM by thebitbotdotcom
Google Analytics (GA) is a wonderful tool. It allows you to track all of your traffic stats as well as the behavior of all of your visitors while they are on your site. It allows you to analyze where your traffic comes from, what traffic generating methods are successful and which ones are a waste of time and should be abandoned. Do you have GA installed on your site? Is it possible that Google uses the data that it collects about the site(s) that YOU track for something other than just stats?
This is a question that I have heard more than once and it does intrigue me to say the least. There are instances in my opinion where Google does use the data it collects to prevent certain things. Take click fraud for example. If you have Adsense on your site and you pull up your own site and then click on one of your own Adsense ads, this is click fraud. Unfortunately, this is a common practice and if left undefended would lead to advertisers spending money on false clicks. However, this potential problem is combated by Google's tracking of IP addresses that both click on ads and access Adsense accounts. If the IP addresses match, then it is probably click fraud. This method alone saves advertisers from having to pay for false ads clicks.
But, this type of use of data begs the question: "What else is tracking data used for?" Is it possible that big brother is spying on your SEO efforts? Well, if you use GA or Adsense, the potential is certainly there...
Continue Reading...
http://thebitbot.com/2011/01/is-goog...r-seo-efforts/
This is a question that I have heard more than once and it does intrigue me to say the least. There are instances in my opinion where Google does use the data it collects to prevent certain things. Take click fraud for example. If you have Adsense on your site and you pull up your own site and then click on one of your own Adsense ads, this is click fraud. Unfortunately, this is a common practice and if left undefended would lead to advertisers spending money on false clicks. However, this potential problem is combated by Google's tracking of IP addresses that both click on ads and access Adsense accounts. If the IP addresses match, then it is probably click fraud. This method alone saves advertisers from having to pay for false ads clicks.
But, this type of use of data begs the question: "What else is tracking data used for?" Is it possible that big brother is spying on your SEO efforts? Well, if you use GA or Adsense, the potential is certainly there...
Continue Reading...
http://thebitbot.com/2011/01/is-goog...r-seo-efforts/
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