A drop in rank in your Search Engine Results Page (SERP) ranking is something that all webmaster experience sooner or later. We have all experienced this or if you haven't thus far, you will sooner or later at some point in your career. The truth of the matter is that competition never sleeps. There will always be someone who works through the night figuring our a way to our rank you. Fortunately, there are some things you can do to combat this tendency of your website to go stale, for lack...

If something had to be chosen as the most valuable item that a webmaster could possess in the world of Search Engine Optimization (SEO) and Search Engine Marketing (SEM), those who are in the know would very likely choose unique and original content as their choice. Unique and original content has a storied history of value and will continue to have it. In the world of SEO and SEM, things are no different. Unique and original content still rule and will continue to for the foreseeable future. The...

In the old days, the promotion of a website required a variety of techniques. Among these were the submitting of your site to link directories, article marketing and contributing to forums related to your niche. Of course, all of these means of website promotion are still valid, but thinking out of the box is required sometimes. One idea that some have taken on as a means to potentially drive targeted traffic to their site is the use of a Google Custom Search Engine (GCSE).

When I...

Small start-ups all have one thing in common...a tight budget. If you are starting a small business, one thing you will need is advertising, cheap advertising that will place your products and services in front of the eyes of targeted customers. Having targeted customers view your offerings is highly important. If the individuals viewing your content or ads are not targeted, then they simply form generic, non-converting traffic. All entrepreneurs start businesses as a means to income. Converting...

If you are unfamiliar with article directories and the power that they have as a promotional tool for your website or business, you would do well to learn some of the requirements of this promotional technique due to the many advantages that it offers. Well written and informative articles are picked up by many webmasters and published on their websites so as to continually bring fresh content to their readers. With that in mind, an article writer would do well to follow a few simple rules before...