If you own a small business or are thinking of starting one, get ready for some hard work. It is going to take persistence and dedication if you are going to succeed. However, persistence and dedication are not all that is required for success to find you. A great advertising plan or small business marketing guide is also needed. Additionally, that advertising plan or marketing guide as some may call it, must be not only effective in terms of bringing you potential customers, it must also be cost...

I received another email today. This email was practically the same as the last five that the well known marketer has sent me. Was there any value in the email? Not really. It was just another sales pitch for the latest and greatest product. This makes email number seven that this person has sent me in the last week about this product. Unfortunately, I will not be purchasing his product as the price tag is well beyond my budget. I believe that I have invested enough money in this business and it...

If you are an internet marketer, meaning if you tap the marketing potential of the internet and the massive amount of traffic that moves through it, no doubt your realize that not all markets are created equal. Some markets are highly active, others are not. Some are very profitable and others are not. One thing is certain, however, and that is that things are always changing. Markets and niches come and go. Change is constant. Today's internet marketer will be successful if they have the ability...

This particular story has played itself out many, many times over. A young, or sometimes not so young, aspiring entrepreneur has a great idea for the next big thing. They are so excited about this idea that they kick around the thought of launching a start-up based around it. They lose sleep and finally, decide to take the plunge. In a flurry of excitement and fear, they begin laying out a road map that will take them down the road to success. Will they make it to the end? Will they one day be able...

Every time a new product is launched, be it a hard-good, perishable or digital product, one of the most important steps in the preparations taken for launch day is the writing of the sales copy that will be used to promote the product. Good and convincing sales copy is an absolute must if the conversion potential of a particular product is going to be reached.

Good sales copy is definitely not something that can be learned over night, but it can be learned and it must be learned if...