Fallbacking : Redirecting traffic to an offer suitable for a specific segment of traffic that was not initially targeted.

In other words: If you send not intentionally mobile US traffic to an offer that accepts only web UK traffic, you will want to automatically redirect this traffic to a similar offer that accepts mobile US traffic.

Every click counts and for that reason,...

Failing cannot be avoided when advertising online. There are so many parameters involved in online advertising, that it’s literally impossible to succeed every time you launch a new campaign. Knowing that the chances that a campaign will fail or at least not be immediately ROI positive, one can only take some preemptive steps to either prevent the campaign failures, quickly stop the bleeding or improve the performances.

Here are the top 10 reasons that prevent you from getting positive...