Search engine visibility can make or break a website. For those of you who use website as the only channel for doing business, shutting shop could be the only viable option left in the given scenario.


The importance of link building stems from the significance of online visibility for any given website, and how it can be ‘effectively’ implemented to gain this visibility. I have stressed on the word ‘effectively’ because if done wrong, it could potentially destroy everything...

One of the most common statement link vendors make in their quality parameter is “Get links from High PR websites”. This makes their pitch sound compelling to most of their prospects. But we find the statement a bit misleading because you don’t get links from websites. The links are obtained from web pages, be it the home page or inner pages – website being a collection of such web pages.



What we believe is they talk about the home page of the website. Generally,...