It's an often asked question on the forums: what is on-page optimization -- so here's a quick guide to what does and doesn't work. The intention is to dispel some common myths and to focus on those things that can provide a tangible improvement to your search result positions. It's not intended to be a one-stop shop for on-page SEO knowledge -- that would be beyond the scope of a single post.
So what is on-page (or on-site) optimization. This basically encompasses all those factors...