There are many ingredients in a successful online marketing campaign. It's always important to harness all the free targeted traffic that you can manage, and youtube is a great way to bring in some free traffic.

A youtube video can take on many forms including a testimonial from a customer, a demonstration of your product or service, and also a web-fomercial too.

Like in every online page you create, SEO elements should be part of the recipe. Here's a video on creating...

A question that comes up often among online marketers when they embark on their quest to create quality audio is "what mic should I use"?

There are thousands to choose from, and creating a quality sound isn't a challenge when you know what tools you need.

If you're thinking that it all starts with the microphone, you're almost right. It actually begins with the voice - and how you deliver your tone.

Since every word, every nuance, and every little...

It goes without saying that the days of using rich media in our online promotions have arrived and are here to stay.

But why does audio work?

Audio (when done correctly) enhances the user's experience on your site.

Often when we arrive at lengthy sales pages, looking at thousands of words of text ... it feels like work. So many visitors will bounce away without even giving your "copy" a chance.

Audio can be used to encourage them to...

Many marketers have seen the tremendous value of using multi-media in the their online promotions.

There are of course lots of ways to use multi-media and music.

The include ebooks, podcasts, audio greetings on your web site, promo videos (for example youtube), demo videos, and many others.

One thing that many don't understand about music (and some other creative works) is that when you pay for music, you receive a license to use it. You don't actually own...