This is my first experience in affiliate marketing. I have set up my first campaign on Facebook promoting a car loan service for a network. The action required is just a one-page submit including name, address etc. The cost per click is a bit costly now averaging 0.77. I 'm using a landing page in which there is only a "continue" button along with concise description of the agency and I don't even ask for the email. But, to my surprise, out of 25 clicks on my ad with a CTR of 0.125% no one has so far clicked on "continue" button to be redirected to complete the form. Now the question is how reliable are 25 clicks without even a single click on my button, let alone conversion. My audience is laser targeted at 5000 people. Should I drop the campaign? or modify landing page? What is the minimum number of clicks required to reach a firm conclusion?