Landing Page Anxiety Minimizing Elements - Which One Do You Use?

ppcmanager · 20th Oct 2014, 12:59 PM

Which ones do you use/works best for you? My top picks are the following:

Privacy Policy (Privacy Policy, Terms of Use etc. Rarely read but still helps)
Detailed Shipping Instructions (especially the average shipping time and additional charges, if any)
Unconditional return policies (depending upon the business)
Client testimonials (Always a conversion booster)
Certifications (Industry/Vertical specific Certifications like Quality Assurance/Check)
Trust Symbols (Like Better Business Bureau)
SSL (This makes more sense now from SEO point of view as well)

joshsiaw · 3rd Nov 2014, 08:29 PM

For me it'd be testimonials and trust symbols.

20th Oct 2014, 12:59 PM	#1
ppcmanager Paid Search Expert Registered Member War Room Member Join Date: 2013 Posts: 332 Thanks: 67 Thanked 73 Times in 62 Posts	Landing Page Anxiety Minimizing Elements - Which One Do You Use? Share on: Which ones do you use/works best for you? My top picks are the following: Privacy Policy (Privacy Policy, Terms of Use etc. Rarely read but still helps) Detailed Shipping Instructions (especially the average shipping time and additional charges, if any) Unconditional return policies (depending upon the business) Client testimonials (Always a conversion booster) Certifications (Industry/Vertical specific Certifications like Quality Assurance/Check) Trust Symbols (Like Better Business Bureau) SSL (This makes more sense now from SEO point of view as well)

3rd Nov 2014, 08:29 PM	#2
joshsiaw HyperActive Warrior Join Date: 2010 Posts: 102 Thanks: 9 Thanked 23 Times in 23 Posts	Re: Landing Page Anxiety Minimizing Elements - Which One Do You Use? Share on: For me it'd be testimonials and trust symbols.
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