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What are good conversion rates?

by Adrianhenry
14 replies
  • CRO
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I am currently in the process of moving away from being a software and web developer to trying to get to grips with building a list and all that entails. Obviously I will have a squeeze page and will also have a page with affiliate links to offers that I like.

My question is what is a good conversion rate for the squeeze page and what would be a good conversion rate for the affiliate offers. Obviously for the squeeze page what I mean by conversion is someone signing up to my list and for the affiliate links I mean actually buying the product not just clicking the link (although if you know what a good click through on those links would be feel free to share that too).

I'm going to say that I think that a squeeze page should probably be around the 50% mark and maybe even higher. I'm not really sure, although I think it should be pretty high. The affiliate links will obviously be considerably lower, maybe even less than 1%, but like I said I'm not sure about this so please feel free to correct me on either of them.

Thanks

Adrian
#conversion #good #rates
  • Profile picture of the author lowriskinc
    I think it all depends on the offer. Or you can ask the affiliate provider what to expect and what they're seeing.
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  • Profile picture of the author Thomas Unise
    Ones that make profits.
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    • Profile picture of the author Adrianhenry
      Originally Posted by lowriskinc View Post

      I think it all depends on the offer. Or you can ask the affiliate provider what to expect and what they're seeing.
      I hadnt thought about this. That is probably a good idea to see how well you are doing for that particular product.

      Originally Posted by Thomas Unise View Post

      Ones that make profits.
      haha this is certainly true! But surely you still want to track conversion rates. Although just making money is a great goal I think that I should be aiming to maximise profits. No point leaving money on the table if I can make simple adjustments to the pages that increases conversions.
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  • Profile picture of the author Thomas Unise
    well are you heat mapping and a/b split testing checking your analytics and all the user and device info and traffic sources?

    readership/content analytics ?

    What about swapping fonts/colors and buttons?

    Whats the site?

    I own a growth hacking company so conversion rate optimization is about 90% of what I do for a living.
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    • Profile picture of the author Adrianhenry
      Originally Posted by Thomas Unise View Post

      well are you heat mapping and a/b split testing checking your analytics and all the user and device info and traffic sources?

      readership/content analytics ?

      What about swapping fonts/colors and buttons?

      Whats the site?

      I own a growth hacking company so conversion rate optimization is about 90% of what I do for a living.
      I will be a/b split testing and doing some analytics on the site and constantly changing variables to increase the conversions to as best I can. But I just want to know what a good baseline is to reference when I am doing this. I may well have x% conversion and think im doing great where that could be well below what is to be expected. I was just wondering what other peoples experiences are
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  • Profile picture of the author Zubb
    Banned
    Originally Posted by Adrianhenry View Post

    I am currently in the process of moving away from being a software and web developer to trying to get to grips with building a list and all that entails. Obviously I will have a squeeze page and will also have a page with affiliate links to offers that I like.

    My question is what is a good conversion rate for the squeeze page and what would be a good conversion rate for the affiliate offers. Obviously for the squeeze page what I mean by conversion is someone signing up to my list and for the affiliate links I mean actually buying the product not just clicking the link (although if you know what a good click through on those links would be feel free to share that too).

    I'm going to say that I think that a squeeze page should probably be around the 50% mark and maybe even higher. I'm not really sure, although I think it should be pretty high. The affiliate links will obviously be considerably lower, maybe even less than 1%, but like I said I'm not sure about this so please feel free to correct me on either of them.

    Thanks

    Adrian
    I think a Squeeze Page should convert over 50% in the MMO niche. I don't know of other niches though.

    I got a 70.6% conversion rate on my Squeeze Page yesterday. Although I didn't create the optin page myself. I hired a WSO seller who did that for me.

    You can see the WSO here http://www.warriorforum.com/warrior-...eze-pages.html

    You can create your own optin page or you can use their service. I was going to buy lots of traffic that's why I invested with guys who are experienced in the conversion business.

    I just posted my testimonial on that page this morning.

    Carl
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  • Profile picture of the author Zubb
    Banned
    I forgot to mention, you can get upwards of 10% conversion rate on an affiliate product that sell for $10 or less. That's my experience, other might get sometthing different.
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    • Profile picture of the author Adrianhenry
      Originally Posted by Zubb View Post

      I forgot to mention, you can get upwards of 10% conversion rate on an affiliate product that sell for $10 or less. That's my experience, other might get sometthing different.
      Wow, I really didnt think it would be that high! Thanks for the info though
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by Adrianhenry View Post

    I'm going to say that I think that a squeeze page should probably be around the 50% mark and maybe even higher.
    In my view, anything above 40% over a steady period of time is perfectly reasonable for a squeeze page.

    Be aware, Adrian, that "the biggest list" and "the list that produces the most income" are almost never the same thing, and that there are reasons for that. Whenever I've split-tested (in various different niches) I've made more income - measured in each case over a 6-month period - from opting in 15% or so of the visitors to a content-rich site than I have from opting in 45% of the (same source) visitors to a squeeze page.

    http://www.warriorforum.com/main-int...ml#post7939758

    Originally Posted by Adrianhenry View Post

    The affiliate links will obviously be considerably lower, maybe even less than 1%
    This is hugely variable, according to a very wide range of parameters, and it just isn't realistically possible (for me, anyway) to offer a figure on the basis only of the information in your OP. It isn't even always an easy figure to measure, and one has to be very careful how one defines terms.

    I concentrate (sometimes more or less to the exclusion of some other factors) on doing everything I possibly can to opt in the visitors who - experience has taught me - are likeliest to become the best long-term customers, always taking a qualitative rather than a quantitative approach, and my objective is for 50% of the subscribers to buy one or more products through my affiliate-links at some point during the automated email series they receive.

    This seems to me to be a much more beneficial way to monitor the situation, rather than trying to monitor the conversion-rates of clicks on individual affiliate-links, which is often, frankly, unhelpful to me.

    .
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    • Profile picture of the author Adrianhenry
      Originally Posted by Alexa Smith View Post

      In my view, anything above 40% over a steady period of time is perfectly reasonable for a squeeze page.

      Be aware, Adrian, that "the biggest list" and "the list that produces the most income" are almost never the same thing, and that there are reasons for that. Whenever I've split-tested (in various different niches) I've made more income - measured in each case over a 6-month period - from opting in 15% or so of the visitors to a content-rich site than I have from opting in 45% of the (same source) visitors to a squeeze page.

      http://www.warriorforum.com/main-int...ml#post7939758



      This is hugely variable, according to a very wide range of parameters, and it just isn't realistically possible (for me, anyway) to offer a figure on the basis only of the information in your OP. It isn't even always an easy figure to measure, and one has to be very careful how one defines terms.

      I concentrate (sometimes more or less to the exclusion of some other factors) on doing everything I possibly can to opt in the visitors who - experience has taught me - are likeliest to become the best long-term customers, always taking a qualitative rather than a quantitative approach, and my objective is for 50% of the subscribers to buy one or more products through my affiliate-links at some point during the automated email series they receive.

      This seems to me to be a much more beneficial way to monitor the situation, rather than trying to monitor the conversion-rates of clicks on individual affiliate-links, which is often, frankly, unhelpful to me.

      .
      This makes a lot of sense actually! So how exactly do you figure which visitors are likely to be good long term customers? Is it just a case of making the optin more of an aside to the content so that only those that want to optin do rather than a squeeze page that forces you to optin or leave. Or is there more you can do to increase the quality of those that optin?

      Thanks for your input Alexa
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      • Profile picture of the author Alexa Smith
        Banned
        Originally Posted by Adrianhenry View Post

        So how exactly do you figure which visitors are likely to be good long term customers?
        Good question!

        (i) Collectively, rather than individually;

        (ii) By learning and recognizing the pattern of "who buys most", through split-testing things (for example, I've proved by split-testing, in various niches, that my own "future best customers" are people who won't opt in via squeeze pages as explained here);

        (iii) by gradually interacting with your subscribers (I invite feedback from time to time: it doesn't all arrive at the same time, thankfully, because of course different subscribers see those requests at different times, according to where they are in the email series at the time, which of course depends on when they subscribed);

        (iv) By gradually refining your concept/awareness of your "ideal customer demographic" as you go along, so that you can try to attract a higher proportion of the "right ones" in the execution of whatever traffic-generation method(s) you're using - I'm assuming, here, that we're not talking about SEO traffic, of course (which we certainly shouldn't be? ).

        Originally Posted by Adrianhenry View Post

        Is it just a case of making the optin more of an aside to the content so that only those that want to optin do rather than a squeeze page that forces you to optin or leave. Or is there more you can do to increase the quality of those that optin?
        Yes ... I think the main things are continuity (between what brought people to the site, what they see when they get there and what you're offering them in exchange for their email addresses) and starting to establish credibility by showing people some (not necessarily "much"!) "interesting, impressive content" before/while they opt in, rather than just promising it to them "after".

        In my case, at least, the most skeptical ones who are the hardest to opt in (and who won't opt in via squeeze pages) are always the ones who will become the best customers, and therefore the most important ones not to lose. The larger numbers of people who will happily subscribe via a squeeze page are always - collectively - worth much less to me, over the duration of their subscription.

        .
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  • Profile picture of the author Adrianhenry
    Thanks for this Alexa! There is some great info to get me started here
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  • Profile picture of the author inspiretoday
    And it is difficult to arrive at a optimum conversion rate. Before your build a squeeze page, build something on the main page that's better than anything else you have come across in months. And offer something on the squeeze page something that the visitors is compelled to have after reading your stuff. This will ensure you have a good conversion rate.
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  • Profile picture of the author Raydal
    For a squeeze page, anything above 60% and you are doing great.
    Conversion rate for affilaite sales will dpend more on the price of
    the product. For a price below $100 then 5% or more is fantastic.
    For a product above $100 then 2% or more should make you very
    happy.

    Keep in mind though that more important than conversion rates at
    the end of the day is PROFIT. If you are paying a lot on advertising
    to get those high conversion rates then your profit will be low.

    -Ray Edwards
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    The most powerful and concentrated copywriting training online today bar none! Autoresponder Writing Email SECRETS
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