Warrior Forum - The #1 Digital Marketing Forum & Marketplace

Warrior Forum - The #1 Digital Marketing Forum & Marketplace (https://www.warriorforum.com/)
-   Conversion Rate Optimization (https://www.warriorforum.com/conversion-rate-optimization/)
-   -   My Squeeze Page Split Test on ... Red Arrows (https://www.warriorforum.com/conversion-rate-optimization/1027773-my-squeeze-page-split-test-red-arrows.html)

Kelvin Chan 18th December 2014 10:36 PM

My Squeeze Page Split Test on ... Red Arrows
 
Hi Warriors,


Thought I'll share a split test I did which those of you who uses arrows in your squeeze pages will find interesting.


Looking at the 2 screenshots I've attached, which do you think performed better?


Control - The one WITHOUT red arrows:


http://trafficpillar.com/media/control.png

Variant - The one WITH red arrows:


http://trafficpillar.com/media/variant.png


Go ahead ... make a guess ...


It's always easier being spoon fed but your breakthrough comes when as a marketer, you make "an intelligent guess" and actually see what the real world result is.


Chosen your side yet?


Good ... *drumroll please* ......


And the winner is ... the one withOUT the red arrows.


Ran the results past a A/B Split Test Significance Calculator and the results stand significant.


So ... for those of you with arrows on your squeeze page, before you rush off to remove them, go test first.


What works for me may not work for you.


Here's an additional resource: http://www.warriorforum.com/conversi...t-testing.html


Trust this is helpful at least to a few people (including YOU) :)

Rus Sells 19th December 2014 05:20 AM

Re: My Squeeze Page Split Test on ... Red Arrows
 
Nice, so have you split tested your signature as well? LOL

gaetanoc 22nd December 2014 03:33 PM

Re: My Squeeze Page Split Test on ... Red Arrows
 
I would have bet my head that the one with the arrows will convert better. The only downside to it that there is more space - so it might involve scrolling.

Thanks for sharing :)


All times are GMT -6. The time now is 12:05 AM.