Landing page not converting on Adwords

Texlend · 4th Jan 2015, 06:10 PM

http://texascommercialloans.co/commercialMortgageLoans.html

I have this page but it is not converting well. I am getting a lot of hits but no phone calls or applications to speak of.

Is there too much text?

dburk · 4th Jan 2015, 09:16 PM

Hi Texlend,

There are many possibilities of why you are getting very low, or no conversions. However, before looking at the landing page as the exclusive cause, I would first look at your targeting decisions, account structure and marketing message within your AdWords campaign(s). If all of those are not well executed then you may have trouble getting conversions.

Before making changes to your landing page you may want to spend some time optimizing your AdWords campaign. Keep your budget relatively low until you have enough data to begin optimizing.

While gathering data to optimize your AdWords campaign, implement an A/B split testing tool on your website so that you can begin the process of optimizing your landing page content.

One of the first things you may want to test is a compelling headline that matches the marketing message of your ad text. Look at your competitor's ads for the keywords that you get the most clicks from and see if you can identify the key selling points that your competitors are including in their ad text and write your own unique ads to test similar worded selling points.

Make a version of your landing page for each of the selling points you are testing in your ads using separate ad groups and landing pages so that the landing page headline message matches the main selling point of your ad text. Your audience's behavior will guide you towards the marketing message that will convert the best for your targeted audience.

Please bare in mind that this method of optimization relies upon a properly optimized AdWords campaign, so do not skip that step. This is just a few of the hundreds of things you can do, and meant as a starting tactic, but by no means a comprehensive list of optimization tactics you may need to deploy.

HTH,

Texlend · 7th Jan 2015, 12:07 PM

Thank you dburk.

I listened to your advice and contacted my Google representative and we checked "conversions" instead of "clicks" so I hope it starts pulling better.

Do you think the landing page has too much verbiage or not a clear enough CTA?

nexxterra · 8th Jan 2015, 07:26 PM

Your call to actions on your page are all "implied", why not try "call now" beside the phone number?
Also, include meta tags, although google says they do not use them for search ranking, they do use them for other tasks including their adsense/adword system...Bing and many other sites do still use them.
The other is A/B testing as suggested above.

aars14 · 10th Jan 2015, 06:05 AM

Greetings,
As an Adwords Professional, I would be discussing some of the 'ON Page' factors

1) Change the Quote form now with 'Get a FREE Quote'
2) The free space in bottom right is not looking fine, according to a user's psychology.
3) Try Including some testimonials, with real case studies or examples.
4) Too much less important content is written, which is not necessary.
5) Include a timer countdown to create an urge in customer
6) Make a deal something, call now and get a 'FREE Bonus/discount or something like this'
7) A more professionalism is yet to be shown on your website
8) Are you approved/certified/recommend by any financial or relevant authority in your niche? Please mention it.

Good luck!

4th Jan 2015, 06:10 PM	#1
Texlend Warrior Member Join Date: 2015 Posts: 5 Thanks: 0 Thanked 0 Times in 0 Posts	Landing page not converting on Adwords Share on: http://texascommercialloans.co/commercialMortgageLoans.html I have this page but it is not converting well. I am getting a lot of hits but no phone calls or applications to speak of. Is there too much text?

4th Jan 2015, 09:16 PM	#2
dburk VIP Warrior Join Date: 2005 Location: Tampa, Florida Posts: 6,367 Thanks: 329 Thanked 1,620 Times in 1,285 Posts	Re: Landing page not converting on Adwords Share on: Hi Texlend, There are many possibilities of why you are getting very low, or no conversions. However, before looking at the landing page as the exclusive cause, I would first look at your targeting decisions, account structure and marketing message within your AdWords campaign(s). If all of those are not well executed then you may have trouble getting conversions. Before making changes to your landing page you may want to spend some time optimizing your AdWords campaign. Keep your budget relatively low until you have enough data to begin optimizing. While gathering data to optimize your AdWords campaign, implement an A/B split testing tool on your website so that you can begin the process of optimizing your landing page content. One of the first things you may want to test is a compelling headline that matches the marketing message of your ad text. Look at your competitor's ads for the keywords that you get the most clicks from and see if you can identify the key selling points that your competitors are including in their ad text and write your own unique ads to test similar worded selling points. Make a version of your landing page for each of the selling points you are testing in your ads using separate ad groups and landing pages so that the landing page headline message matches the main selling point of your ad text. Your audience's behavior will guide you towards the marketing message that will convert the best for your targeted audience. Please bare in mind that this method of optimization relies upon a properly optimized AdWords campaign, so do not skip that step. This is just a few of the hundreds of things you can do, and meant as a starting tactic, but by no means a comprehensive list of optimization tactics you may need to deploy. HTH,
	* Get Results - Outsource Your PPC Management \| * Don Burk Advertising & Marketing - www.donburk.com

7th Jan 2015, 12:07 PM	#3
Texlend Warrior Member Join Date: 2015 Posts: 5 Thanks: 0 Thanked 0 Times in 0 Posts	Re: Landing page not converting on Adwords Share on: Thank you dburk. I listened to your advice and contacted my Google representative and we checked "conversions" instead of "clicks" so I hope it starts pulling better. Do you think the landing page has too much verbiage or not a clear enough CTA?

8th Jan 2015, 07:26 PM	#4
nexxterra Warrior Member Join Date: 2012 Location: Miami Beach Posts: 23 Thanks: 0 Thanked 6 Times in 5 Posts	Re: Landing page not converting on Adwords Share on: Your call to actions on your page are all "implied", why not try "call now" beside the phone number? Also, include meta tags, although google says they do not use them for search ranking, they do use them for other tasks including their adsense/adword system...Bing and many other sites do still use them. The other is A/B testing as suggested above.
	http://Nexxterra.com Web Hosting and Domain Registration http://MassiveServers.com Dedicated servers - Unmetered bandwidth http://BuyAWebName.com Domain Name Registration

10th Jan 2015, 06:05 AM	#5
aars14 Aliraza.co Join Date: 2012 Location: Earth Posts: 165 Thanks: 5 Thanked 18 Times in 18 Posts	Re: Landing page not converting on Adwords Share on: Greetings, As an Adwords Professional, I would be discussing some of the 'ON Page' factors 1) Change the Quote form now with 'Get a FREE Quote' 2) The free space in bottom right is not looking fine, according to a user's psychology. 3) Try Including some testimonials, with real case studies or examples. 4) Too much less important content is written, which is not necessary. 5) Include a timer countdown to create an urge in customer 6) Make a deal something, call now and get a 'FREE Bonus/discount or something like this' 7) A more professionalism is yet to be shown on your website 8) Are you approved/certified/recommend by any financial or relevant authority in your niche? Please mention it. Good luck!
	"Stuck With Adwords/PPC Campaigns? Want to Increase Conversions? Setup New Campaign? Improve current Adwords Performance Contact Google Certified Partners." -Warrior Forum Thread Have you Started following my Aliraza.co - Internet Marketing Blog?