Optimizing Clickbank Order form using the advanced CSS custom version

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Hey guys,
I have been split testing and improving the conversion rate of almost every part of my funnel. And after reading Richard Brunson's book on his split tests regarding the order form itself I decided that this would be the next part I would test.

In his test he was able to increase conversions by 75% by basically putting facebook style testimonials on the top right hand side.

And the next part I'm about to say only applies to ClickBank users (like myself).

I definitely suggest at least setting up an Advanced Custom Order Form to split test instead of just the usual clickbank custom order form.

Obviously keep continuity between your website design and the order form is going to boost conversions at least a little bit, but after reading Richards book it has made me so much more aware of how little changes can increase profit by a lot.

I have ZERO experience with CSS, and thought that after reading through the instructions supplied by ClikBank I would be able to tackle it. I put it off for a couple days then read through it and found that I really did have no clue what the hell all this stuff meant haha. I looked up more about CSS but decided that it was going to be too much to do it on my own. I asked for a suggestion from ClickBank and they pretty much threw their hands up and said "We don't offer any advice with regards to website design and custom css order forms" or something to that affect.

I did play around a bit with the files they supply (Here is the link if you are interested: https://support.clickbank.com/entrie...tom-Order-Form ) but still couldn't edit stuff how I wanted.

I then put a job up on Freelancer and hired someone to do it for me, the thing that I think is the hardest part is how specialized this order form is, you can only upload on .css file and images, something that most of the CSS editors didn't seem to understand (headache material I tell you, I pulled out a few decent chunks of my hair through this process haha). If you are looking for someone to hire, I would definitely suggest the guy I used, his name is Ming from China (his email is: whitebirdinbluesky@hotmail.com if you wanted to get in touch. He didn't charge much at all and was really quick to deal with, and more importantly.... Knows the rules when it comes to ClickBanks custom order form. Believe me, hiring this guy will get the job done very cheap and quick instead of wanting to pull your hair out like I did lol. All I did was create a JPEG image of what I wanted to page to look like and he came back with the files to upload to clickbank.

Obviously the next step is to split test these things....

I made a post a while ago on this forum asking about split testing ClickBank order forms, and who should answer.... But ClickBank themselves.

They gave me this very descriptive answer:
(Here is the thread: http://www.warriorforum.com/main-int...rder-form.html )

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It is possible to split test with custom order form skins. In fact, we highly recommend clients split test their entire funnel, including the order form, to optimize revenue. Before I give you some pointers on how to conduct split testing, first you should check out a few blog posts we've made in the past about our own approach towards executing and measuring split tests. They may give you some ideas on how to approach this.

When we run a split test on the order form, we plan exactly which variables we will test and which are under a control, the size of the sample set, and the source of the traffic. For example, if we wish to determine how different EU trust logos will perform, we will not include US traffic in that test, only European consumers. It is also critical to understand what sample size you should use and what constitutes a statistically significant result. To put it in perspective, if you flipped a coin one time and it came up heads, you would be mistaken to declare that in all cases, every time you flip a coin in the future, it will always result in heads. Likewise, when you are testing your optimization, you must be in a position to definitively state that the variables you are testing resulted in an increase or decrease in conversion rate. There are tools referenced in the articles I'm linking that will help you determine this without needing to crunch the numbers manually. The important point is to understand the concepts because ultimately, your revenue is at stake.

How ClickBank Conducts Testing On Our Order Form

We have also built a 2 part blog series on how you can improve conversion rate from your Pitch Page. These give you some tips on areas of improvement you should examine as well. We do recommend that you only test one or two variables at most, at a time. Otherwise, you won't know if the change you made on the pitch page or the order form resulted in your new conversion rate, and thus, how to continue optimizing.

8 Ways To Increase Pitch Page Conversions Part 1
8 Ways To Increase Pitch Page Conversions Part 2

Ok, with that preamble out of the way, here are some specific methods you can use to execute a split test with custom order form skins. First, you need to have a few variations of the order form built and available within your account. You will gain maximum control over the consumer's experience if you use the new advanced custom order form. This technology allows you to adjust much of the order form, only using changes with CSS and through custom images that you load into your account. More details on our advanced custom order form feature are here: ClickBank Support: Advanced Custom Order Form Please take time to read the .PDF file included with the .ZIP attachment on that linked page; it will explain some important features and limitations on the CSS modifications you can make, along with some additional guidance on how to split test your CSS files.

Once you have the desired order forms available in your account, you will want to decide a tracking ID that corresponds to each order form. For example, let's say you name order form variant 1 as "Blue Theme" and the second as "Pink Theme". You could then use two tracking IDs called "Blue" and "Pink". Tracking IDs will be tacked onto the pay link as a parameter along with your ClickBank order form skin ID; you will find that ID labeled "cbskin=..." under your account settings -> My Order Form. More details on how to use the skin ID here: ClickBank Support: Custom Order Forms and on tracking IDs with pay links here: ClickBank Support: Creating A Payment Link. Keep in mind that if you use Pitch Plus, you will need to pass the skin ID parameter, before the Pitch Plus Flow ID.

Once you have your payment links created and your tracking IDs determined, you need to construct a split test on your Pitch Page where your payment links will be swapped out as traffic arrives. There are probably some cheap/free tools available to help build dynamic links for the technology platform you happen to use, such as Wordpress. You'll need to consult their guidance for how to present one link to half your traffic and another link to the other half.

When you have your sample size determined and your site constructed, use ClickBank Analytics available from Reporting -> Analytics within your accounts, and change your data to show as Vendor (see radio button on the top left), then choose Order Form Impressions by Tracking ID. Make sure the date range shows the period of time that you are executing for your split test and then look at the results in the data grid below the graph. Each tracking ID will be shown along with order form impressions and conversions. Once you've reached the maximum sample size, use a statistical significance calculator (available online) to evaluate your results and see if you have a conclusive improvement or decrease.

At this point, it becomes a cyclical model where you constantly improve your conversion rate through continued testing. This is how we approach the exact same problem with our tens of thousands of daily transactions.

I hope this is helpful.
Thanks,
The ClickBank Team

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So my last piece of advice would be to hurry up and create some order form pages to split test (This is how in CB but obviously just do what ya gotta do if you are using another vendor that allows custom order forms).

Don't be freaked out with the custom css stuff if you aren't techy, I went through a lot of headaches getting this sorted and I hope by writing this I have helped save some fellow warrior those headaches haha.

All the best for 2015!

Charlie
#advanced #clickbank #css #custom #form #optimizing #order #version
  • Profile picture of the author matchoo77
    Great post...glad I'm not the only one that thought it was a bit too complex to figure out without hiring someone!
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  • Profile picture of the author RahulNag
    Charlie,

    This is a great post. Thank you for sharing.

    I had tried just the basic ClickBank Order Form customization but this is pretty much putting in a header.

    I e-mailed your contact but there was no response. Is there anyone else or any other places to go to get support on designing a custom CSS order form?
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    • Profile picture of the author charliemwallace
      Hey Rahul, you could try add his directly on skype, his username is hrshrs. He is online a lot so I would say that would just be a neglected email address. Good luck!
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      • Profile picture of the author RahulNag
        Hey Charlie,

        Thanks for this. I found hrshrs from Beijing, China on Skype so I presume this is Ming. Hopefully I will be able to reach him and start working on the Custom CSS Order Form.

        I also signed up and bought Russell Brunson's conversion rate testing book based on your post. It is being sent to me in the mail. So am looking forward to seeing other things I can test.

        At the moment I am setting up a new version of my main sales letter and a basic VSL to see if these improve conversion rates.

        Thanks,

        Rahul
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        • Profile picture of the author charliemwallace
          Good stuff Rehul,
          Yup that is Ming. He's really helpful with making changes and that sort of thing as well.

          Definitely get into the testing side of things,I didn't for a long time and could have made much more money. My thoughts now are that you should always be testing something!

          Cheers
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  • Profile picture of the author Vikram73
    Have you tried putting a countdown timer on your order form? I see them now on a few health products I promote and it's improved conversions tremendously.
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    • Profile picture of the author charliemwallace
      Originally Posted by Vikram73 View Post

      Have you tried putting a countdown timer on your order form? I see them now on a few health products I promote and it's improved conversions tremendously.


      Hey Vikram,
      Was that on a clickbank product? Any chance you could send me through a link? That sounds like a great idea.
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  • Profile picture of the author RahulNag
    Guys,

    Thanks for this?

    Vikram - please also send me the link or some examples. I am thinking of doing this countdown timer as well but am not sure how to do it.

    Charlie - Ming has said he doesn't do design. How do I set up the design for the page to test. Is there anyone you can recommend. How did you design the pages to test.

    And yes I did test things every now and then. Am now interested in testing on a deeper level and a regular basis.
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    • Profile picture of the author charliemwallace
      Hey Rehul,
      That seems rather odd for Ming to say that. What I did was create a picture of what I wanted the sales page to look like in photoshop then asked him to make it.

      If he still doesn't want to do that, then I would suggest posting the job up on freelancer. But definitely make sure that the person understands and has fully read the PDF file about the custom order form before awarding the project. As I had trouble with some CSS guys who thought they knew it all and did not listen to me when I said that it had to be done a certain way.
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  • Profile picture of the author RahulNag
    I have just purchased this $7 WSO Countdown Timer:
    http://www.warriorforum.com/warrior-...-websites.html

    See if this makes a difference also.
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  • Profile picture of the author RahulNag
    Charlie,

    Thanks for this. I didn't even know about the pdf so it is good for me to read.

    Ming is saying that he is really busy right now. There was another bidder on Freelancer.com (I put the bid up just for Ming. He refused it so it went to other bidders). I have sent the other bidder the pdf.

    I am not sure how to do the design. I have never used Photoshop before. I will need to think through what it should look like as well as read the pdf myself. But it looks like I will need to send the coder something for the design.

    Thanks,

    Rahul
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    • Profile picture of the author charliemwallace
      Hey Rehul,
      In the book you are getting from Russell Brunsen there is a template he suggests as their split test winner, that would be a good thing to send through to the coder.

      You can always use paint, find a order form you like, press the 'PrtSc' button on your computer then 'Ctrl + V' to paste it into paint and you can add comment etc in there.
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  • Profile picture of the author RahulNag
    Hi Charlie,

    Thanks. I have just received Russell Brunson's book 108 Proven Split Test Winner's in the mail this morning. It is nice to have a physical A4 style book with a lot of graphics and designs.

    Some of the things which immediately stand out are in having the sales letter page tested as secure https rather than a http page. Are you doing this? How do you test this within Website Visual Optimizer?

    I am just looking at his page on Order Form testing. He mentions there how he is moving away from ClickBank which is allowing him to do more in-line order form rather than having a separate Add to Cart or Order Now button.

    I don't see actually see anything in the Conversion Tests section on Advanced ClickBank Order Forms. Can you let me know the page number to look at if there is one you would recommend with a template I can trial.

    Thanks,

    Rahul

    P.S. It is Rahul not Rehul!
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    • Profile picture of the author charliemwallace
      Hey Rahul (sorry about the wrong name haha!)

      There is no where in the book where he specifically talks about the advanced custom order form. But on page 133 you can see the template he says won in their split test.

      I am not familiar with the testing software you are using so I can't say. But the https is not something I have tested yet. Still going through other tests.

      Cheers,

      Charlie
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  • Profile picture of the author RahulNag
    Hi Charlie,

    Thanks for this. I have found it.

    I am also not planning to work with https just yet as there is quite a cost attached to this.

    It looks like I will need a new programmer/designer as Ming doesn't appear to be available.

    At the moment I am testing a 4 URL front end split test so I will see how that goes.

    Thanks,

    Rahul
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  • Profile picture of the author kgbrooklyn
    Hey all,

    Was wondering if anyone had examples of custom advanced clickbank checkout pages that were converting well.

    Thanks in advance!
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    • Profile picture of the author charliemwallace
      Hi Jase.
      Here (in order) are the most purchased CB products, check out their pages, they would have been tested a lot: https://accounts.clickbank.com/mkplS...cludeKeywords=

      I think the main points are:

      - Bullet points restating the offer
      - Restate the 60 day guarantee
      - Have your logo and make it the same look & feel as your website

      I split tested 2 custom css versions against the standard custom order form, and the standard custom order form converted better and was a lot less of a headache to get up and running.

      Hope this helps!

      C


      Originally Posted by kgbrooklyn View Post

      Hey all,

      Was wondering if anyone had examples of custom advanced clickbank checkout pages that were converting well.

      Thanks in advance!
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    • Profile picture of the author charliemwallace
      Sorry if you're name isn't Jase.... Haha I was just writing an email to a Jase and it followed through to this! haha


      Originally Posted by kgbrooklyn View Post

      Hey all,

      Was wondering if anyone had examples of custom advanced clickbank checkout pages that were converting well.

      Thanks in advance!
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