Need Help Optimizing This Booking Page
 

I book tours for tourists in Jamaica. For now, I create a specific page for each tour that we offer. I think my conversions will be better this way.

I get very targeted traffic but less than 10% of my visitors fill out the form.

So I'm looking for ideas on how I can increase my conversion rate. Any feedback or links to sites that I can get ideas from is appreciated.

>> Irie Tours Jamaica

Re: Need Help Optimizing This Booking Page
 

My personal opinion would be as follows :

1) Reduce the image size and bring the quote form above along with the main image
2) Add a deal, like Get a 10% discount, if you get a Quote now, this will create an urge in human mind.
3) Add some reviews or testimonials along with pictures of them


Good luck!

Re: Need Help Optimizing This Booking Page
 

Hi Krishna,

There are a couple of suggestions that I can make for you:

1. Improve the headline. As of now, the headline doesn't tell you the benefit straight away. When people come to your site, they will be asking, "what does Irie Tours Jamaica have to do with me?' and "What so good about A more personal Jamaican Tour Company?"

Tell them more. Keep asking yourself, " What so good about that?"

Try some headline like, "Enjoy the beautiful waters of Irie Blue Hole at the Lowest Price!"

Even that headline might not be the winner, so don't forget to test a few different version!

2. There are 8 fields there to fill in. That's what we called "Friction" in landing page optimization. Usually, the shorter the form the better conversion rate!

3. Test test and test! You can't optimize your page unless you're testing. Use a link rotator, and test which one converts best!

Hope that helps!

~ Budi T

Re: Need Help Optimizing This Booking Page
 

Oh! I almost forgot!

Watch the Marketing Experiments o youtube! It's the #1 resource that will tell you how to improve your landing page!

~ Budi T