Need Help Optimizing This Booking Page

Krishna876 · 10th Jan 2015, 08:49 PM

I book tours for tourists in Jamaica. For now, I create a specific page for each tour that we offer. I think my conversions will be better this way.

I get very targeted traffic but less than 10% of my visitors fill out the form.

So I'm looking for ideas on how I can increase my conversion rate. Any feedback or links to sites that I can get ideas from is appreciated.

>> Irie Tours Jamaica

aars14 · 11th Jan 2015, 03:13 AM

My personal opinion would be as follows :

1) Reduce the image size and bring the quote form above along with the main image
2) Add a deal, like Get a 10% discount, if you get a Quote now, this will create an urge in human mind.
3) Add some reviews or testimonials along with pictures of them

Good luck!

BudiT · 13th Jan 2015, 08:44 PM

Hi Krishna,

There are a couple of suggestions that I can make for you:

1. Improve the headline. As of now, the headline doesn't tell you the benefit straight away. When people come to your site, they will be asking, "what does Irie Tours Jamaica have to do with me?' and "What so good about A more personal Jamaican Tour Company?"

Tell them more. Keep asking yourself, " What so good about that?"

Try some headline like, "Enjoy the beautiful waters of Irie Blue Hole at the Lowest Price!"

Even that headline might not be the winner, so don't forget to test a few different version!

2. There are 8 fields there to fill in. That's what we called "Friction" in landing page optimization. Usually, the shorter the form the better conversion rate!

3. Test test and test! You can't optimize your page unless you're testing. Use a link rotator, and test which one converts best!

Hope that helps!

~ Budi T

BudiT · 13th Jan 2015, 08:46 PM

Oh! I almost forgot!

Watch the Marketing Experiments o youtube! It's the #1 resource that will tell you how to improve your landing page!

~ Budi T

10th Jan 2015, 08:49 PM	#1
Krishna876 HyperActive Warrior War Room Member Join Date: 2010 Location: Jamaica Posts: 238 Thanks: 88 Thanked 8 Times in 8 Posts	Need Help Optimizing This Booking Page Share on: I book tours for tourists in Jamaica. For now, I create a specific page for each tour that we offer. I think my conversions will be better this way. I get very targeted traffic but less than 10% of my visitors fill out the form. So I'm looking for ideas on how I can increase my conversion rate. Any feedback or links to sites that I can get ideas from is appreciated. >> Irie Tours Jamaica
	http://things-to-do-in-jamaica.com

11th Jan 2015, 03:13 AM	#2
aars14 Aliraza.co Join Date: 2012 Location: Earth Posts: 165 Thanks: 5 Thanked 18 Times in 18 Posts	Re: Need Help Optimizing This Booking Page Share on: My personal opinion would be as follows : 1) Reduce the image size and bring the quote form above along with the main image 2) Add a deal, like Get a 10% discount, if you get a Quote now, this will create an urge in human mind. 3) Add some reviews or testimonials along with pictures of them Good luck!
	"Stuck With Adwords/PPC Campaigns? Want to Increase Conversions? Setup New Campaign? Improve current Adwords Performance Contact Google Certified Partners." -Warrior Forum Thread Have you Started following my Aliraza.co - Internet Marketing Blog?

13th Jan 2015, 08:44 PM	#3
BudiT Overdriven Warrior Join Date: 2014 Location: Singapore Posts: 138 Thanks: 80 Thanked 51 Times in 39 Posts	Re: Need Help Optimizing This Booking Page Share on: Hi Krishna, There are a couple of suggestions that I can make for you: 1. Improve the headline. As of now, the headline doesn't tell you the benefit straight away. When people come to your site, they will be asking, "what does Irie Tours Jamaica have to do with me?' and "What so good about A more personal Jamaican Tour Company?" Tell them more. Keep asking yourself, " What so good about that?" Try some headline like, "Enjoy the beautiful waters of Irie Blue Hole at the Lowest Price!" Even that headline might not be the winner, so don't forget to test a few different version! 2. There are 8 fields there to fill in. That's what we called "Friction" in landing page optimization. Usually, the shorter the form the better conversion rate! 3. Test test and test! You can't optimize your page unless you're testing. Use a link rotator, and test which one converts best! Hope that helps! *~ Budi T*

13th Jan 2015, 08:46 PM	#4
BudiT Overdriven Warrior Join Date: 2014 Location: Singapore Posts: 138 Thanks: 80 Thanked 51 Times in 39 Posts	Re: Need Help Optimizing This Booking Page Share on: Oh! I almost forgot! Watch the Marketing Experiments o youtube! It's the #1 resource that will tell you how to improve your landing page! ~ Budi T