Optimizing Homepage for conversions
 

Hi everyone,

I have been running my online saxophone course website for a couple of years now but have really had limited time to ever work on it properly!

I get the odd sale from affiliates but have temporarily paused all of my own advertising as I am planning to completely revamp all of the course content in the coming month or two.

I would really appreciate some advice on my homepage (I know it's far from perfect and I am no expert copywriter! I just wrote the necessary info that I thought would outline my course. It's time to step it up a gear though, which is why I need help!

Thanks in advance

Re: Optimizing Homepage for conversions
 

I think the website looks nice. Make sure to target relevant keywords and have links to internal pages to help your visitors in navigating the site.

Re: Optimizing Homepage for conversions
 

Put your subscription button in the upper part of your website. So that every visitors can easily subscribe, then follow them through emailing, and make sales.

Re: Optimizing Homepage for conversions
 

Just an idea: What if your course can also 'remind' them about their lessons? It's a simple Google Calendar integration. That would make a strong selling point for a course like yours :)

Re: Optimizing Homepage for conversions
 

Interesting idea! I'll look into it, thank you!!

Re: Optimizing Homepage for conversions
 

Hey great playing!

The key to conversion is to test.

Here i'm looking at your headline, and I thought that the text right below the video is more attractive than the one above it.

How about testing a version in which the original top headline is deleted and moving the text from below the video to the headline position?

Also, your video, despite great playing, doesn't really serve as sales video. It is more like a self-testimonial that boast your skill more than it tells your readers what benefits they can get.

You should try creating a proper sales video with a proper sales message in it. And TEST, and see if it converts better than the original version.

Hope that helps!

~ Budi T

Re: Optimizing Homepage for conversions
 

Thanks for the advice :)

I'm actually in the process of creating a proper sales video as we speak :) I'm finding writing the script quite difficult though!

Re: Optimizing Homepage for conversions
 

First of all we should make our Home page optimized and User Friendly.
secondly i advice you to do A-B testing with the help of CPV lab.

Re: Optimizing Homepage for conversions
 

Perhaps you could also have a call to action right at the top! Offering a free lesson for their contact details. You could then setup an emailer campaign for your list of gathered contacts and create a set of mini courses. Just quick teasers that you can send to them over time. All of which will add value and perhaps inspire those that are not quite convinced to take up learning how to play.

Just a thought