Optimizing Homepage for conversions

saxguru · 16th Jan 2015, 03:45 AM

Hi everyone,

I have been running my online saxophone course website for a couple of years now but have really had limited time to ever work on it properly!

I get the odd sale from affiliates but have temporarily paused all of my own advertising as I am planning to completely revamp all of the course content in the coming month or two.

I would really appreciate some advice on my homepage (I know it's far from perfect and I am no expert copywriter! I just wrote the necessary info that I thought would outline my course. It's time to step it up a gear though, which is why I need help!

Thanks in advance

Chris Kipson · 16th Jan 2015, 10:42 AM

I think the website looks nice. Make sure to target relevant keywords and have links to internal pages to help your visitors in navigating the site.

gdccashflow · 16th Jan 2015, 10:47 AM

Put your subscription button in the upper part of your website. So that every visitors can easily subscribe, then follow them through emailing, and make sales.

seohacker · 16th Jan 2015, 06:20 PM

Just an idea: What if your course can also 'remind' them about their lessons? It's a simple Google Calendar integration. That would make a strong selling point for a course like yours

saxguru · 17th Jan 2015, 03:29 AM

Originally Posted by seohacker

Just an idea: What if your course can also 'remind' them about their lessons? It's a simple Google Calendar integration. That would make a strong selling point for a course like yours

Interesting idea! I'll look into it, thank you!!

BudiT · 18th Jan 2015, 04:51 AM

Hey great playing!

The key to conversion is to test.

Here i'm looking at your headline, and I thought that the text right below the video is more attractive than the one above it.

How about testing a version in which the original top headline is deleted and moving the text from below the video to the headline position?

Also, your video, despite great playing, doesn't really serve as sales video. It is more like a self-testimonial that boast your skill more than it tells your readers what benefits they can get.

You should try creating a proper sales video with a proper sales message in it. And TEST, and see if it converts better than the original version.

Hope that helps!

~ Budi T

saxguru · 18th Jan 2015, 07:55 AM

Originally Posted by BudiT

Hey great playing!

The key to conversion is to test.

Here i'm looking at your headline, and I thought that the text right below the video is more attractive than the one above it.

How about testing a version in which the original top headline is deleted and moving the text from below the video to the headline position?

Also, your video, despite great playing, doesn't really serve as sales video. It is more like a self-testimonial that boast your skill more than it tells your readers what benefits they can get.

You should try creating a proper sales video with a proper sales message in it. And TEST, and see if it converts better than the original version.

Hope that helps!

~ Budi T

Thanks for the advice

I'm actually in the process of creating a proper sales video as we speak

I'm finding writing the script quite difficult though!

Mirza Asad Baig · 20th Jan 2015, 03:47 AM

First of all we should make our Home page optimized and User Friendly.
secondly i advice you to do A-B testing with the help of CPV lab.

davidshelver · 21st Jan 2015, 05:19 AM

Perhaps you could also have a call to action right at the top! Offering a free lesson for their contact details. You could then setup an emailer campaign for your list of gathered contacts and create a set of mini courses. Just quick teasers that you can send to them over time. All of which will add value and perhaps inspire those that are not quite convinced to take up learning how to play.

Just a thought

16th Jan 2015, 03:45 AM	#1
saxguru HyperActive Warrior Join Date: 2013 Location: London Posts: 184 Thanks: 97 Thanked 7 Times in 7 Posts	Optimizing Homepage for conversions Share on: Hi everyone, I have been running my online saxophone course website for a couple of years now but have really had limited time to ever work on it properly! I get the odd sale from affiliates but have temporarily paused all of my own advertising as I am planning to completely revamp all of the course content in the coming month or two. I would really appreciate some advice on my homepage (I know it's far from perfect and I am no expert copywriter! I just wrote the necessary info that I thought would outline my course. It's time to step it up a gear though, which is why I need help! Thanks in advance

16th Jan 2015, 10:42 AM	#2
Chris Kipson Active Warrior Join Date: 2015 Posts: 44 Thanks: 0 Thanked 8 Times in 8 Posts	Re: Optimizing Homepage for conversions Share on: I think the website looks nice. Make sure to target relevant keywords and have links to internal pages to help your visitors in navigating the site.
	Gone ice fishing for the winter

16th Jan 2015, 10:47 AM	#3
gdccashflow Active Warrior Join Date: 2014 Posts: 35 Thanks: 4 Thanked 3 Times in 3 Posts	Re: Optimizing Homepage for conversions Share on: Put your subscription button in the upper part of your website. So that every visitors can easily subscribe, then follow them through emailing, and make sales.
	Visit my blog today - Return On Investment and Tips in Paying Insurance Premium. Thank you!

16th Jan 2015, 06:20 PM	#4
seohacker Active Warrior Join Date: 2010 Location: PH Posts: 61 Thanks: 0 Thanked 13 Times in 12 Posts	Re: Optimizing Homepage for conversions Share on: Just an idea: What if your course can also 'remind' them about their lessons? It's a simple Google Calendar integration. That would make a strong selling point for a course like yours
	Create your Free account at Qeryz. Gather. Analyze. Convert.

18th Jan 2015, 04:51 AM	#6
BudiT Overdriven Warrior Join Date: 2014 Location: Singapore Posts: 138 Thanks: 80 Thanked 51 Times in 39 Posts	Re: Optimizing Homepage for conversions Share on: Hey great playing! The key to conversion is to test. Here i'm looking at your headline, and I thought that the text right below the video is more attractive than the one above it. How about testing a version in which the original top headline is deleted and moving the text from below the video to the headline position? Also, your video, despite great playing, doesn't really serve as sales video. It is more like a self-testimonial that boast your skill more than it tells your readers what benefits they can get. You should try creating a proper sales video with a proper sales message in it. And TEST, and see if it converts better than the original version. Hope that helps! ~ Budi T

20th Jan 2015, 03:47 AM	#8
Mirza Asad Baig Warrior Member Join Date: 2014 Location: Lahore Posts: 9 Thanks: 0 Thanked 1 Time in 1 Post	Re: Optimizing Homepage for conversions Share on: First of all we should make our Home page optimized and User Friendly. secondly i advice you to do A-B testing with the help of CPV lab.

21st Jan 2015, 05:19 AM	#9
davidshelver Warrior Student Join Date: 2015 Location: Cape Town, SA Posts: 11 Thanks: 6 Thanked 4 Times in 4 Posts	Re: Optimizing Homepage for conversions Share on: Perhaps you could also have a call to action right at the top! Offering a free lesson for their contact details. You could then setup an emailer campaign for your list of gathered contacts and create a set of mini courses. Just quick teasers that you can send to them over time. All of which will add value and perhaps inspire those that are not quite convinced to take up learning how to play. Just a thought