HandyHooky

Hi,


I need some feedback on my product page. I have a new product I launched about a month ago, and I'm getting visitors to my product page and I would like to increase my conversions. I need some tips on how I can improve the page to increase sales.


Thanks,
VK


www.handyhooky.com

Kay King

I don't see any reference to what the hooks are made of. I am assuming plastic - but they could be composite or nylon for all I know. The dimensions are also not listed and that might be important for small car owners.

Why are you selling "3"? A lower price with a BOGO would make more sense to me - and charge a small amt for shipping. I can see usefulness of the hooks (though I don't care for the brand name) to hang plastic grocery bags or a purse or umbrella...but the copy would not convince me to purchase.

One reason the "3" doesn't appeal to me is the disclaimer at the bottom of the page:

If I had small kids the first thing I would want to know is WHAT are these hooks made of - coated or painted with - etc.

If you cannot sit in a seat with a hook attached behind you - why would you need 3 hooks? Why can't you sit in a seat with the hooks attached behind you? Are they a hazard if installed on the back of a seat with a child in the back seat?

You need to SELL the product - just my opinion.

HandyHooky

Hi Kay,

These are some good points. I never thought about listing the type of plastic. I'll also have to think about my disclaimer. Perhaps I'm scaring people away!

Thanks again
VK

Gambino

I think Kay nailed it.

Personally, I don't care what they're made of if they hold 25 lbs and are safe. Seems unnecessary to say don't let your kids or dogs chew on them. You might as well add 'not intented to be used as a floating device in the event of a crash'.

What would throw me off is that I can't sit in a seat with this attached in front of or behind me? What??? So, if I drive a car.. I can't put them on the drivers seat, obviously. And I can't put them on the passengers seat if I have a passenger. Or I could put them on the passengers seat but my passenger would have to sit in the back, behind the driver or in the middle of the back seat?

Maybe it's a design flaw, but it seems that if these were safely affixed to the head rest, it wouldn't be an issue sitting with it in front of you and certainly wouldn't be an issue to have it behind you.

Then, I agree the sales copy leaves a lot to be desired. And it appears to be on a page that is a company page and this is the only product you have? If that's the case, you're proobably better off setting this up as a standalone product elsewhere.. And then creating this marketplace on this domain when you have more products.

The design and images also look like something from Microsoft Paint or Wordart. Definitely could upgrade the images and sales copy.

rucrazy

I'm not sure what your financial situation is, but if I were doing something on this order I would go to odesk and find a writer to write you up some sweet persuasive (magic) sales copy, good bullet points, etc. Be sure to check some of their previous work if you do go this route.

Maybe use a timed or event triggered popup with your "Today Only" coupon offer.

Truth is your site is not visually engaging and the features and benefits will not be effective in moving your prospect to buy.

I'm personally not keen on web design so when I need work done I've got a guy on fiverr that is amazing and cheap and fast.

Bottom line, for a minimal investment you can really pretty-up your site and increase your chances for success.

Also, I would check out what your competition is doing and really look over their entire sales process.

Trying to sell a single product like this may be tricky. Unless you will be filling-out your product line soon, you may consider partnering with others like yourself (complementary items) - you could offer their product on your site and vice-versa maximizing exposure and marketing efforts.

Be creative with the benefits and features. Do you manufacture this? If so, sell it! Example: Manufactured in the USA - Glass reinforced poly-blah-blah - high impact - space shuttle material - cold fusion enabled -- OK, I got carried away with that one. You get the idea.


Peace & Prosperity

HandyHooky

Hi Gambino,
Yeah, I felt I was too cautious with those disclaimers. Probably unnecessary because the disclaimers are on my retail blister card that the product is packaged in anyway.


Yeah, those are WordArt. Now that you mention it, I will redesign in Illustrator.


Thanks so much for the pointers!


VK

HandyHooky

RU


I'm so glad you mentioned Fiverr. I used them for my blister card design and I completely forgot about them.
My sales copy leaves a lot to be desired, and I now realize it. Yes, I'm the actual manufacturer, and the product is distributed through several channels. But as you can see, my online presence is a bit dry and needs some work.


Thanks for the advice!
VK
www.handyhooky.com

savidge4

ok looked at your page. Personally on your product page there are things I would adjust. but I am not even going to go there. do you have Google analytics or the like attached to your site?

Say I see something and click a link and land on your product page. Cool.. I can hang stuff on the back of my seat. well before I buy this I look up and see you have a "product" button.. I click it and nothing. hmmm then I click your "home" button. I wont get into details, but that is a train wreck. I go a bit further. sorry your about page isn't helping either.

Why I asked about Analytics. you can go in and see how many people are clicking off your product page and on to these other pages. we call this "leaking" you are actually allowing interested people to leak away from buying your product. In some cases this maybe fine,but you do not have the structure in place to hold them and build the buyer confidence.

me personally as a consumer I would have left after the homepage.

I now look at your distribution page. you sell in retail outlets etc. want to sell our products contact us... uh crickets contact you how? DO NOT count on me to click the contact us button. if you are CALLING for ACTION, then you had better provide that said action right there. "Call us. XXX XXX XXXX"

Some of the over all issues I see.

1. you are currently are not selling "Products" you sell a one product
2. Your homepage needs to be developed.
3. change the "Products" button to "Buy Handy Hooky"
4. integrate the press release and in the news page, or create a drop down "in the news" and place both within that.
5. CALL TO ACTION... if you say call display the number.
6. the products page needs work

I spent some time trying to find a good example for you to look at... not easy by the way. but I did find TruBee Honey The images are all nice. There is no lowering in trust and buyer confidence going from page to page. its simple its clear cut and to the point.

Using the above example. adding in the free shipping.. what do you think that would do to your buyers? the free shipping is a big deal, for your customers. its not some little circle thingy big its FREE SHIPPING ON ALL ORDERS big.

I guess what I am saying is through out you SITE, there needs to be consistency. because I will bet without seeing any numbers, its the rest of the site loosing the sales, and not the product page itself!

HandyHooky

Savidge

I never thought about leakage...yeah i just started with google analytics. Most of my exits are through my product page actually.

Buy Handy Hooky is an awesone idea. However, i thought the free shipping would be better as a graphic, no? Maybe i should make it much bigger.

That honey website is so nice, crisp and clean.

Thx so much. A lot to mull over...

Vk
Handyhooky.com

savidge4

goto gap.com and tell me what their promotional offer is... LOL you will laugh when you see it. it has to be in your face and that is a CLASSIC example!

I personally have this philosophy of 1 page 1 purpose. right now if you are landing them to your product page, that page kind of by design is ment to show those last minute details and get the person to click "buy now".

A landing page in say your case would allow you the space to "pre sell" the item. pre-qualifying the end user "do you have a car?" "Does your car have stuff piled up in the back seat?" HERE is a solution for you. Order by the end of the March and we will not only add a 3rd handy hooky at no addition a charge, but we will ship it for FREE. click here to get yours today.

You could find the logos for the 3 places you have on your media page and hi-lite "As seen in:" and then display the 3 logos. ( this becomes what we call social proof ) Part of the... ok not even part... MOST of the CRO process is developing TRUST. The testing of the stated logos, the testing of testimonials, the testing of listing the type of plastic used etc... these are all things that CAN increase the level of trust, and reduce the friction to creating that conversion some like to call a "Sale"

Hope that Helps!

nexxterra

Where is your video?
There is no reason to not take the time to create a video, even a cell phone video with basic editing can go a long way.
Posted on your facebook and youtube in addition to your new and improved website for this product, a video will benefit your sales, but also your SEO!

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HandyHooky

Hi,
I'm surprised you're the first person to mention the lack of video. Yes, it's on my to do list, to create a quick 60 second "how to" video on how to use the hook. And of course post on YT and FB.


VK
handyhooky.com

HandyHooky

Definitely plan on doing a quick 60 second "how to" video and post on YouTube and Facebook. On my to do list...


VK
www.handyhooky.com