Register Advertise with usHelp Desk Today's Posts Search

Closed Thread
Thread Tools Search this Thread
Unread 25th Mar 2015, 02:29 AM   #1
Active Warrior
War Room Member
 
webdesignnomad's Avatar
 
Join Date: 2012
Posts: 84
Thanks: 6
Thanked 21 Times in 15 Posts
Default
A simple trick I used to increase my e-commerce conversion rate by 1-2%
Share on: 
fb share twitter share gplus share more share

Hey guys

So I am so damn stoked to share this with everybody. Firstly this won't apply to everyone, this is just something that really worked for me in my situation. That said I am sure the principal behind what I am saying can be applied to many other places.

Now I run an online LED store in Australia and its done pretty decently over the years. Lately I was thinking about how to increase my conversion rate and I realized one key thing. Australia is a big place, people who live on the east side don't like to buy from the west.

Our website used to always say "Australia's number one LED site" (something around that). After doing some testing, I realized, if people come to my site from the west coast, if my tag line reads "Perth #1 LED Store" (the main west coast city), they are much more likely to convert. In my case this increased my conversion rate 1-2% (which is big for me currently!)

So I ended up using a really simple geo-targeting tool to change my tagline based on the location of the user coming to my site.

I would highly recommend trying this trick, your users who visit your site feel much more confidence buying from you if you seem local.

Not sure if I am allowed to link the tool here, if that's not allowed Ill take the link down. Till then you can find it at www.geolify.com , it was super easy to use.

The only reason I used that was because my javascript skills are non existent and it seems that you need to know javascript in order to get user location.
webdesignnomad is offline  
The Following User Says Thank You to webdesignnomad For This Useful Post:
Unread 25th Mar 2015, 06:05 AM   #2
Midnight Oil Warrior
 
Join Date: 2013
Location: Bridgeport, WV.
Posts: 6,785
Thanks: 3,599
Thanked 6,602 Times in 3,491 Posts
Default
Re: A simple trick I used to increase my e-commerce conversion rate by 1-2%
Share on: 
fb share twitter share gplus share more share

Originally Posted by webdesignnomad View Post

So I ended up using a really simple geo-targeting tool to change my tagline based on the location of the user coming to my site.

This is a really cool tip. something I am using and more of. I have found icegram.com has a wordpress plugin that does geo targeting as well. The base plugin is free and the geo added function is a poultry $9.00 for a single site. you will find other really nice add-ons such as exit intent pop-ups ( behavior triggers )

Success is an ACT not an idea
savidge4 is offline  
Closed Thread


Bookmarks

Tags
12%, conversion, ecommerce, increase, rate, simple, trick


Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off




All times are GMT -6. The time now is 01:18 AM.