How to find CRO optimized websites from Google?

aidnul · 28th Mar 2015, 01:24 PM

Hello guys, I am wondering, if it is possible to somehow find CRO optimized websites from internet? I'd like to do this to find inspiration and to compare.

Of course it is possible to possible to Google "best conversion optimized websites" etc, but those results are only inbound marketing material from CRO related sites, blogs companies etc...

I am only half techy person. I was innovating idea of somehow searching websites using common CRO products. Usage of Visual Website Optimizer, CrazyEgg, Optimizely etc can be seen from page HTML code.

So is this somehow possible? Or anything similar?

I'd like to locate well CRO optimized domains for example from my county Finland, but also sites around world in my business area (weight loss coaching).

savidge4 · 28th Mar 2015, 03:34 PM

by all means correct me if I am wrong.. you are wanting to find optimized sites so that you can copy what they have done. is that correct?

If that IS the case.. I will break the bad news to you now. it wont work. there may be some level of success there but not its full potential. There are way to many "other" factors involved in why and why not a element works on a site.

If you copy another design that gets great results.. you would have to copy the linking patterns they have the traffic sources they have, the content they have.. you would have to basically be in their back pocket and pulling traffic from the exact same sources as they are. and the reality is, THAT is not going to happen.

The truth about CRO... there are NO short cuts. There are no magic combinations. I can show you case studies where red arrows pointing to a CTA work. I can show you case studies were they do not. I can show you case studies that red headlines on a landing page works, I can show you case studies where it did not. I can show you case studies that a short lander worked I can show you case studies were a long page worked better.

You HAVE to in every instance start from scratch and test, and test and develop the right combination for you.. your product... and your traffic. to think you can cut the process.. well is in my opinion foolish.

I have well over 200 sites. I have tested each and every one of them and continue to test a good amount of them. Not once did I replicate because that collection of elements was working and just set it and forget it. each and every time - each and every page gets the scrutiny of testing.

Originally Posted by aidnul

Hello guys, I am wondering, if it is possible to somehow find CRO optimized websites from internet? I'd like to do this to find inspiration and to compare.

Of course it is possible to possible to Google "best conversion optimized websites" etc, but those results are only inbound marketing material from CRO related sites, blogs companies etc...

I am only half techy person. I was innovating idea of somehow searching websites using common CRO products. Usage of Visual Website Optimizer, CrazyEgg, Optimizely etc can be seen from page HTML code.

So is this somehow possible? Or anything similar?

I'd like to locate well CRO optimized domains for example from my county Finland, but also sites around world in my business area (weight loss coaching).

chillheart · 29th Mar 2015, 12:15 AM

I'd say your best bet is to study web design, landing pages, home pages etc... and try to gain a decent knowledge of knowing where to start. You don't want to split test bad design ideas, for example.

Do what has already been proven effective, then go from there.

savidge is right: There are NO shortcuts for CRO.

aidnul · 29th Mar 2015, 04:37 AM

Originally Posted by savidge4

by all means correct me if I am wrong.. you are wanting to find optimized sites so that you can copy what they have done. is that correct?

Okay savidge4, I have to say that I really respect you and your work in forum. It is always pleasure to read your posts here, and you are able to add value to this forum as a single person. Thats something!

But this time, miss... Bad miss.

First.

Why would I copy someone? And if I would, I can just Google those websites to find best working domains in the business. I don't need there any script scanning in that process.

That was also the first thing I've learned, that there is no shortcuts in this business (either).

Second.

That's also naive BS to say that best people are doing only their own thing. Like they would be living in a barrel.

I don't know yet so much of CRO, but I know something about life, psychology and human behavior.

Every time you step out from your flat or open a browser, your brains face material, that will affect to your mind. This happen usually on subliminal level. So more you see things in any field, more you can learn (or inspirate?). This happens despite of how you justify things to your self.

That why architects constantly travel around the world to see as many buildings as possible. So you think all architects are pathetic thieves?

So it is no about stealing. We have also this phrase about reinventing the wheel again..

Third.

I was about to write an extra paragraph in my OP. So now its finally here; I'd like to find any kind source of well CRO designed sites. No matter what field. Just to see as many great executions as possible.

For example I started my CRO "career" by watching all the possible landing page critique material from web (Pagefights etc). And my only goal was to get the the best understanding of basics element in well converting web desing/eCommerce.

So my OP was kind of continuum for this, now when I have already some experience in business.

Fourth.

I am honestly trying to find similar minded people to network and to work with. I'd be more than happy to find excited people in weight loss online coaching business, despite of geographical location.

"Good artists copy great artists steal" -Steve jobs

-Peace-

Oziboomer · 29th Mar 2015, 08:04 AM

Originally Posted by aidnul

Okay savidge4, I have to say that I really respect you and your work in forum. It is always pleasure to read your posts here, and you are able to add value to this forum as a single person. Thats something!

But this time, miss... Bad miss.

These forums are about contribution and how you take that contribution should remain personal as one thing I've noticed is once people start feeling attacked or start along a negative path is the thread deteriorates into a mud throwing match and that is not what is best for US.

Big Data was a large part of this year's traffic and conversion summit and Roland Frasier suggested several tools for analysing competitor's websites and historical changes.

Some of these tools are more about tracking changes in competitor advertising strategies and ad changes but those changes can point to what they are changing onsite also.

Most of the tools are outside of what small businesses could afford on a regular basis.

Tools like AdClarity, TrackMaven, Adbeat, WhatRunsWhere, BoxOfAds, Ispionage, WhosMailingWhat...

...amongst others.

Although this may not allow you to see the changes a competitor makes inside their sites it would give you a good clue as to what their targeting and change methodology is like.

Another data provider that would help with conversion analytics of competitors would be Compete. https://www.compete.com

Knock yourself out with that list for starters....

...please don't knock contributors otherwise there will be none.

aidnul · 29th Mar 2015, 10:22 AM

Oziboomer, thanks for your answer, I have to check those immediately.

Originally Posted by Oziboomer

These forums are about contribution and how you take that contribution should remain personal as one thing I've noticed is once people start feeling attacked or start along a negative path is the thread deteriorates into a mud throwing match and that is not what is best for US.

Okay, this thread was dead after first 3 posts, cuz my OP was misunderstood.

I feel that I exactly tried to continue discussion, with my answer. I was justifying more my point of view. And thats still my conviction in this case.

savidge4 · 29th Mar 2015, 02:58 PM

Originally Posted by aidnul

Okay savidge4, I have to say that I really respect you and your work in forum. It is always pleasure to read your posts here, and you are able to add value to this forum as a single person. Thats something!
But this time, miss... Bad miss.

First and for most thank you very much for the kind words they are greatly appreciated.

As to the bad miss. I would not see it as a bad miss at all. after this statement:

Originally Posted by savidge4

by all means correct me if I am wrong.. you are wanting to find optimized sites so that you can copy what they have done. is that correct?

My answer could have gone 1 of 2 ways as I see it. I went with the side of caution and played the perceived percentage of chance that the direction to be taken from such a question would have been towards cutting steps in the process. Look at this sub-forum as a whole. what? 80% of it is filled with "which is better this headline or this one?" or "how can I make this convert better?"

Did I choose the wrong path? for you yes.. for the community as a whole I don't think so. I will in a moment answer your question very directly and feel much more at ease in doing so with the intentions of the data being far more clear for not just you and me, but everyone reading this.

I am a firm believer in reading over case studies and looking at pages. I write on the topic in a few places and suggest the practice whole heartedly. Yes there is something to be gained by looking at what others are doing and what others have done. BUT, the good in this practice only comes from those like yourself that are seeking to gain an understanding of what works and why.. and how you can adjust your testing and methods.

Originally Posted by aidnul

Why would I copy someone? And if I would, I can just Google those websites to find best working domains in the business. I don't need there any script scanning in that process.

well lets look at this thread as an example: http://www.warriorforum.com/conversi...ales-page.html if you read through this the truth finally appears. they copied a working lander word for word... translated it into their language and is now wondering why its not working. Why would somebody do that you ask? - I'm not going to answer that question directly... but I am sure you can pretty much figure out what my answer would be.

Originally Posted by aidnul

That's also naive BS to say that best people are doing only their own thing. Like they would be living in a barrel.

I don't know yet so much of CRO, but I know something about life, psychology and human behavior.

Every time you step out from your flat or open a browser, your brains face material, that will affect to your mind. This happen usually on subliminal level. So more you see things in any field, more you can learn (or inspirate?). This happens despite of how you justify things to your self.

So it is no about stealing. We have also this phrase about reinventing the wheel again..

You will find instances that the practice of CRO will defy any and all conceived notions of what you are saying here. Human behavior is typically more inclined to click on something that is to the right vs the left. - doesn't always stand true. Look at the psychology principles as they relate to color - they don't always stand true.

Are we re-inventing the wheel... not really. but with every wheel we build we are quick to find that it could be a whole lot rounder ( more efficient ).

Originally Posted by aidnul

I was about to write an extra paragraph in my OP. So now its finally here; I'd like to find any kind source of well CRO designed sites. No matter what field. Just to see as many great executions as possible.

For example I started my CRO "career" by watching all the possible landing page critique material from web (Pagefights etc). And my only goal was to get the the best understanding of basics element in well converting web desing/eCommerce.

So my OP was kind of continuum for this, now when I have already some experience in business.

I am honestly trying to find similar minded people to network and to work with. I'd be more than happy to find excited people in weight loss online coaching business, despite of geographical location.

And with the additional information comes the awareness on my end as to the need and intention of the requested information... so after all of that...

Right off the bat I will tell you there is a bit of a flaw in the method I am going to share. You are for the most part only going to get long duration tested sites. the reason being if the test page is only tested across 2000 impressions and they are getting 2000 visitors a day, the chances that Google will actually catch the code on page are going to be slim and none.

So the first element we need to identify is a "Mark" that the page is being tested. We all know that in order to test you must insert some code in the page correct? so we need to know what the code is ( you can easily search " insert software name tracking code " into google and see a snippet. Below is VWO's:

HTML Code:

<!-- Start Visual Website Optimizer Asynchronous Code -->
<script type='text/javascript'>
var _vwo_code=(function(){
var account_id=#####,
settings_tolerance=2000,
library_tolerance=2500,
use_existing_jquery=false,
// DO NOT EDIT BELOW THIS LINE
f=false,d=document;return{use_existing_jquery:function(){return use_existing_jquery;},library_tolerance:function(){return library_tolerance;},finish:function(){if(!f){f=true;var a=d.getElementById('_vis_opt_path_hides');if(a)a.parentNode.removeChild(a); } },finished:function(){return f;},load:function(a){var b=d.createElement('script');b.src=a;b.type='text/javascript';b.innerText;b.onerror=function(){_vwo_code.finish();};d.getElementsByTagName('head')[0].appendChild(b);},init:function(){settings_timer=setTimeout('_vwo_code.finish()',settings_tolerance);this.load('//dev.visualwebsiteoptimizer.com/j.php?a='+account_id+'&u='+encodeURIComponent(d.URL)+'&r='+Math.random());var a=d.createElement('style'),b='body{opacity:0 !important;filter:alpha(opacity=0) !important;background:none !important;}',h=d.getElementsByTagName('head')[0];a.setAttribute('id','_vis_opt_path_hides');a.setAttribute('type','text/css');if(a.styleSheet)a.styleSheet.cssText=b;else a.appendChild(d.createTextNode(b));h.appendChild(a);return settings_timer; } };}());_vwo_settings_timer=_vwo_code.init();
</script>
<!-- End Visual Website Optimizer Asynchronous Code -->

With this we then need to find a bit of that code that we can use in a search to help us identify a tested page. I find that line 3 or " var _vwo_code=(function(){ " works very well for this.

next step is heading over to Google and making a search. I would try something like [ "weight loss coaching" +"var _vwo_code=(function(){" ] you would want to include the quotes obviously.

Running that specific search you will find a whole whopping 7 results. Granted yes that is a very defined search, so that is not in the least surprising.

Hope that Helps!

28th Mar 2015, 01:24 PM	#1
aidnul Warrior Member Join Date: 2014 Posts: 20 Thanks: 5 Thanked 4 Times in 4 Posts	How to find CRO optimized websites from Google? Share on: Hello guys, I am wondering, if it is possible to somehow find CRO optimized websites from internet? I'd like to do this to find inspiration and to compare. Of course it is possible to possible to Google "best conversion optimized websites" etc, but those results are only inbound marketing material from CRO related sites, blogs companies etc... I am only half techy person. I was innovating idea of somehow searching websites using common CRO products. Usage of Visual Website Optimizer, CrazyEgg, Optimizely etc can be seen from page HTML code. So is this somehow possible? Or anything similar? I'd like to locate well CRO optimized domains for example from my county Finland, but also sites around world in my business area (weight loss coaching).

29th Mar 2015, 12:15 AM	#3
chillheart Robert Riley Join Date: 2015 Posts: 80 Thanks: 31 Thanked 37 Times in 32 Posts	Re: How to find CRO optimized websites from Google? Share on: I'd say your best bet is to study web design, landing pages, home pages etc... and try to gain a decent knowledge of knowing where to start. You don't want to split test bad design ideas, for example. Do what has already been proven effective, then go from there. savidge is right: There are NO shortcuts for CRO.