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Online acquisition

by thet
5 replies
  • CRO
    • |
Is it a problem when most of your visitors come from search (it's around 70%)?

Also,
the bounce rate is high, it's around 55%

Goal of website is to generate leads.
#acquisition #online
  • Profile picture of the author savidge4
    Originally Posted by thet View Post

    Is it a problem when most of your visitors come from search (it's around 70%)?

    Also,
    the bounce rate is high, it's around 55%

    Goal of website is to generate leads.
    Not a problem at all.... gets in the order of being a good thing actually!

    the bounce rate. you have to look specifically at the pages that are producing high bounce. There may be a targeting issue.. or the headline or the like may be off from what the visitor is expecting. You just don't really want to look at that type of a number as a site whole... but get into the detail on a page by page level.
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  • Profile picture of the author ProdigyMike
    Absolutely not, having an abundance or even a majority of users from search is a good thing. There is more room for optimization there as well I would think.

    As for your bounce rate, 55% isn't a bad figure. I've seen many sites with a higher bounce rate that are n't even lead gen sites. As you may already know you are still keeping around more than half of your sites visitors within this segment.

    As savidge4 mentioned, it will be worth your time to analyze your pages individually via analytics and troubleshoot pages with high bounce. Try split testing things along with the usual button changes and such.

    HTH and good luck.
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  • Profile picture of the author kimani1
    Here are some Google Analytics Benchmark Averages for Bounce Rate that might help you.

    1. 40-60% Content websites
    2. 30-50% Lead generation sites
    3. 70-98% Blogs
    4. 20-40% Retail sites
    5. 10-30% Service sites
    6. 70-90% Landing pages
    But these depend on a number of factors which include location, device, new vs returning and may be medium. The best way to analyze your data is through segmentation. Also try goal funnel visualization to determine the exit rates of your landing pages.

    I hope this helps, thanks
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  • Profile picture of the author SEOleaders
    55% bounce rate is not bad at all dear. It's good thing and keep working on to decrease it more. Try working on social media websites as well for other traffic sources because anytime you gets little traffic drop from search engine, you should have another source for traffic.
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  • Profile picture of the author seohacker
    Search traffic is always a good thing. Relevant, perpetual and free.
    Bounce rates shouldn't be a problem - it differs per website type (blog, ecommerce, informational, lead gen, etc.) yours isn't so bad.
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