7 ways to Increase Your Opt-Ins and Get More Leads
 

I’m Jake and I promise you that reading this article will give you an edge on expanding your online/offline business!

Let’s get started…

Here are 7 ways to increase your opt-in percentage with your landing page.

Increase Traffic and Social Approval

When you add a social button to your page, you’re telling visitors that they’ve arrived at a high value website. This will increase your social shares and boost your social proof.

According to Wikipedia
Social proof, also known as informational social influence, is a psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior for a given situation.

The idea is to let people know you’re a “real Person” and by doing so, others will want what you have or at least be apart of it.


When wiring an article, your headline should be so appealing that the reader is forced to keep reading. According to many of the leading copywriters you’ll want to use the 50/50 rule when writing a headline. You should spend at least half the time it takes to write a piece of quality content on just the headline.

If you spend 1 hour writing an article then you should spend at least 30 minutes on the headline.

If the headline doesn’t work then the rest of the article will be lost in cyberspace.


3-10 Minute Video

Your video needs to solve a problem. If someone has a question regarding a particular problem and you can figure out how to solve that problem, you stand to generate hundreds of new targeted sales leads.

I know that your normal reaction is to jump over to YouTube and wait for people to find your video, but that’s not going to work unless you’re a superhero at creativity and ingenuity.

That’s why I recommend using Wistia, you can embed web forms right into the video! It’s free for 2 weeks and in that time you should test the results of your landing page.

They can press play and see a sneak peak but will be asked to enter their names, telephone numbers and email address before they can resume the video.

Wistia also offer’s video analytic information that goes far above and beyond what you can get with Youtube or Vimeo.



Get People Talking!
The more comments you get, the more social proof you’ll be creating with the public. The social proof will encourage others to play your videos, fill out a form, or tell a friends about your website. People want to see others involved in something before they join, we can’t help it, it’s just how we are as humans and it won’t ever change.



Create an Information Gap in your Sub-headline
Once you read the eye catching headline you’ll want to create an information gap that will force the reader to finish the entire article. Your sub-headline should produce an information gap that can be closed only after watching your video or by finishing the content.

In other words it’s a teaser that gives them just enough upfront to keep them wanting more until they find that specific answer at the end of the video or article.

People are extremely motivated to “Close” these information gaps and when they do, you benefit from leads and sales.


Your first form on the page should be located just under your video. This is because while being engaged with your video, the visitor will be forced to look back and forth between the video and the webform.

you’ll also want an opt-in form on the bottom of the landing page. This form will capture anyone’s info that doesn’t make it past the first form and it’s proven to increase conversion rates dramatically.

Re: 7 ways to Increase Your Opt-Ins and Get More Leads
 

Thanks a lot for this informative tips.

Re: 7 ways to Increase Your Opt-Ins and Get More Leads
 

Cool tips.

I would add this:


Make sure the "information gap" used to lure the prospect into taking further action is not information which can be found easily, just by clicking off of your offer/page and performing a quick search using Google, Bing etc.

Hard-to-find or little-known information/tips/tricks will work best because the visitor really has no choice but to go to you for information. The perceived value skyrockets.

Re: 7 ways to Increase Your Opt-Ins and Get More Leads
 

Nice Guide Will Try To Follow As Given Above

Re: 7 ways to Increase Your Opt-Ins and Get More Leads
 

Best point on this thread.

Anyway... I don't get the value of social media.

A lot of IMers run to it like it's a wildfire of burning money that they have to save.

In many niches it's NOT advantageous to get into social media, because the problem or the solution isn't something people want to be associated with.

For example, you'll never see 'Rapist Anonymous' because it has negative connotations associated with it. Also, you may or may not see rape victims 'share' a post or a group related to rape.

Yeah, a bit extreme, but marketers need to keep in consideration that money isn't all in the MMO arena, and therefore things have to be thought about differently.

I also lol'd at setting a time limit for videos... It doesn't matter if it's 15 seconds, or 15 hours. If it's boring no one will watch it anyway... think about all those Youtube Ads you skip after 5 seconds!

Re: 7 ways to Increase Your Opt-Ins and Get More Leads
 

Thanks for the guide! With the social bar, Sumo me do a pretty good bar that's simple to add, which incorporates a few other tools (analytics, call to action bar etc.)

It's free too I'd recommend that to anyone who wants to add a social bar and doesn't know where to begin.