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Here are 7 ways to increase your opt-in percentage with your landing page.
Increase Traffic and Social Approval
When you add a social button to your page, you're telling visitors that they've arrived at a high value website. This will increase your social shares and boost your social proof.
According to Wikipedia
Social proof, also known as informational social influence, is a psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior for a given situation.
The idea is to let people know you're a "real Person" and by doing so, others will want what you have or at least be apart of it.
When wiring an article, your headline should be so appealing that the reader is forced to keep reading. According to many of the leading copywriters you'll want to use the 50/50 rule when writing a headline. You should spend at least half the time it takes to write a piece of quality content on just the headline.
If you spend 1 hour writing an article then you should spend at least 30 minutes on the headline.
If the headline doesn't work then the rest of the article will be lost in cyberspace.
3-10 Minute Video
Your video needs to solve a problem. If someone has a question regarding a particular problem and you can figure out how to solve that problem, you stand to generate hundreds of new targeted sales leads.
I know that your normal reaction is to jump over to YouTube and wait for people to find your video, but that's not going to work unless you're a superhero at creativity and ingenuity.
That's why I recommend using Wistia, you can embed web forms right into the video! It's free for 2 weeks and in that time you should test the results of your landing page.
They can press play and see a sneak peak but will be asked to enter their names, telephone numbers and email address before they can resume the video.
Wistia also offer's video analytic information that goes far above and beyond what you can get with Youtube or Vimeo.
Get People Talking!
The more comments you get, the more social proof you'll be creating with the public. The social proof will encourage others to play your videos, fill out a form, or tell a friends about your website. People want to see others involved in something before they join, we can't help it, it's just how we are as humans and it won't ever change.
Create an Information Gap in your Sub-headline
Once you read the eye catching headline you'll want to create an information gap that will force the reader to finish the entire article. Your sub-headline should produce an information gap that can be closed only after watching your video or by finishing the content.
In other words it's a teaser that gives them just enough upfront to keep them wanting more until they find that specific answer at the end of the video or article.
People are extremely motivated to "Close" these information gaps and when they do, you benefit from leads and sales.
Your first form on the page should be located just under your video. This is because while being engaged with your video, the visitor will be forced to look back and forth between the video and the webform.
you'll also want an opt-in form on the bottom of the landing page. This form will capture anyone's info that doesn't make it past the first form and it's proven to increase conversion rates dramatically.