Website Design and Conversion Rate

21 replies
  • CRO
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How web design help to increase conversion rate?
#conversion #design #rate #website
  • Profile picture of the author Yvon Boulianne
    This is a very big subject, colors, design, text, fonts are all influencing your visitors so better be good
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    • Profile picture of the author Leadsupply
      Originally Posted by Yvon Boulianne View Post

      This is a very big subject, colors, design, text, fonts are all influencing your visitors so better be good
      Great points. In terms of aesthetics, I just want to add that a mobile friendly site is a big deal. Now a days a huge percentage of people surf or access websites through their phones and/or tablets. There are many ways to make this work and with proper help this is fairly easy.

      Giving your audience easier access means great help on your needed conversions. May it be lead generation, traffic or backlinks.
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  • Profile picture of the author Egyfitness
    Originally Posted by nehashri View Post

    How web design help to increase conversion rate?
    Conversion rate of what ?
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    • Profile picture of the author GeckoTribe
      Your design should direct the visitor toward your call to action. If there's too much competing for attention, conversion rates will drop, even if it makes the site more attractive in an artistic sense.

      That doesn't mean you shouldn't include anything that's there for aesthetics -- but you should make sure that everything you include has a purpose. Force each element to justify it's existence.
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      • Profile picture of the author nehashri
        Originally Posted by GeckoTribe View Post

        Your design should direct the visitor toward your call to action. If there's too much competing for attention, conversion rates will drop, even if it makes the site more attractive in an artistic sense.

        That doesn't mean you shouldn't include anything that's there for aesthetics -- but you should make sure that everything you include has a purpose. Force each element to justify it's existence.
        Yes, all these points are correct will keep in mind while designing the website. But I want to ask " does it matter how your logo looks like in your website?"
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        • Profile picture of the author savidge4
          Originally Posted by nehashri View Post

          Yes, all these points are correct will keep in mind while designing the website. But I want to ask " does it matter how your logo looks like in your website?"

          There is literally BILLIONS of dollars every year spent on that very question... the answer is yes. try reading this: Is Your Logo Costing You Money? Revealing Split Test Results
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  • Profile picture of the author spradlinmichelle
    conversion rate is important for your site. if you doing maintenance good h1 tag i think that this is helpful for your conversion rate.
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  • Profile picture of the author palaforever
    A well-designed site will interact the people to visit easily and attractively.
    If your site is good looking then, it will make the user to view more pages. But a bad site will push the visitor out of site.
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  • Profile picture of the author Jason Kanigan
    OP, you serious?

    Then here's the answers to your homework:

    https://blog.kissmetrics.com/100-con...-case-studies/

    and here's the rest of Research Directory

    Incidentally, I interviewed Neil and we talked about conversion



    See you next month...if you're really gonna check all this stuff out.
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  • Profile picture of the author niksto82
    Everything is important when it comes to your website. Numerous research has been performed that link various elements of page and conversion. In fact, there are different psychological triggers which can be exploited in order to have a better website thus better traffic. In order to understand this, you will have educate yourself in your free time.
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  • Profile picture of the author johnyjee
    If someone is visiting your website on mobile and your website does not load properly, then it will impact your conversion rate. You need to make sure that your website is responsive, mobile friendly and seo friendly.
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  • I agree that your logo is very important. It's good to do some brainstorming and figure out what your unique message is and what are the feelings you would like to get across to your potential customers?

    I have used Microsoft Publisher to make free logos for myself, but I am an artist, so for me it's easy and fun. (Here's one example, on my site, dreamingtribe.com.) If you don't want to do it yourself, maybe an artistic friend can help, or find someone on fiverr.com.

    I hope all the best for you, it sounds like a good idea.

    Madeleine

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    • Profile picture of the author gmort27
      In terms of website design, here's a good resource.

      Anyway, there are so many factors that influence conversion.
      I would recommend following as many good conversion and copywriting blogs as you can (e.g. ConversionXL, Unbounce, Copyhackers, Kissmetrics, VWO, Crazy Egg and many more), and keep testing.

      A convenient way to do this is to use Feedly to save the related blogs to your daily reading list.

      Also, consider taking full screenshots of interesting landing pages for your own study and record, to improve on or to model after.
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  • Profile picture of the author siddhantydv
    Originally Posted by nehashri View Post

    How web design help to increase conversion rate?
    In every sense it helps.
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  • Profile picture of the author Simurgh
    [DELETED]
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    • Profile picture of the author ghettotoro
      Here is a handy A/B testing cheat sheet for newbies. Hope it will help you to understand all the main features and stages of content experiments launching (also known as A/B testing).
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  • Profile picture of the author pbgDave
    I launched three websites in 2013, and using those three sites I have built a national insurance brokerage. We do not buy leads.

    I will give you three pieces of advice:

    1.) Something is better than nothing
    2) If no one can find it, then it won't sell anything
    3) Be different. Consumers are smarter than they were in the nineties. Demonstrate professionalism, while letting your prospect know that you are a real company, and person, and not jsut a lead aggregator. As i say on my websites, "If an agent or agencies name is not on the page, they're going to sell your information. Only shop on sites that have a brand."
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  • Profile picture of the author itsweb
    Yes, getting higher conversion rates is absolutely crucial. Higher the conversion leads to the high sales volume. Here are some of the ways through which using design you can improve your conversion rates.
    --> Put the right and unique content
    --> Go for a responsive design (one design-multiple screens)
    --> Select simple designs, clear and flat design
    --> Do not use too many photos
    --> Do not use too many social feeds
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  • It all depends on what you are trying to achieve.

    Website design is critical to your conversion rate.

    Colours, designs, images, call to action banners etc.

    It all depends on what you are trying to achieve.

    Your design and content on your site are vital. You want to provide your audience with information that is relevant, and your site should be easy to navigate through so that they can find what they want.

    These days niche review sites are much plainer than they used to be.

    Remember... Content is king... everyone says that but its true. Allow the design to compliment what you are focused on. It should all flow together. Try to leave out the bells and whistles, because they will only bog your site down, and cause visitors to become frustrated. Sometimes, less is more, and this is true when designing a website. Use your space, and allow your audience to be pleasantly stimulated by your design.

    I use a tool such as visual website optimizer always to find out how my sites are converting etc.

    Hope this helps.

    Have a blissful day.

    Warmly,

    Colleen
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  • Profile picture of the author triumphdev
    Hi nehashri, that's a very nice question.

    Most people think that a nice looking website will help to increase your conversion rate.

    That might be true, but that's not all.

    The fact is, web design is only some of the factor to increase your offer value. For example: Web design that use persuasion will help you to gather leads, lead them into your sales funnel, make them to buy your product or service, then repeat.

    What are the most important factor for conversion rate?
    The other factor that i think is more crucial, you need to have a good sales funnel. Think about this, huge chunk of prospects who come to your site are not ready to purchase anything from you. Good web design alone is not enough. So how do you increase conversion rate? You need to convert these prospects who's not ready to buy, and that's where you need a sales funnel. You can give what they want, based on buyers journey.

    What is a buyers journey? That's a long topic, but you can google it if you want to know more.

    Why a sales funnel?
    If you've been in online marketing for sometimes you've probably heard about sales funnel. But what make sales funnel so important?

    A sales funnel is your buyers journey. From a lead that only knows his own problem, seek for a solution, compare solutions, then at the end they will choose you.

    With sales funnel you will increase your conversion. Why? Because you're not just convert someone who already aware about your company and product, but you will convert someone who knows nothing about you. Ain't that cool?

    How do you learn more about this topic?
    You can google sales funnel. But for me, i learn from these guys. You can learn more about sales funnel by get into their list, google Bryan Harris, Derek Halpern, Joanna Wiebe, Neil Patel & Conversion Rate Experts.

    After all these talks, what is the function for web design anyway?
    If you've read what i said, this might be the question.
    What is your conclusion? Was your conclusion "web design is not that important after all"?

    That's not true at all.

    Good web design will increase your offer value, make them focus on the action you want them to take, get your lead magnet, grow your list, gain trust, position yourself in front of your customers, make them to trust you and purchase from you, ultimately grow your sales.

    Anyway you still need a good web design, but just to let you know "the words are more important ( it needs to be true of course )".

    You can go ahead learn more about the words in copywriting section of this forum.

    With a combination of "powerful true words" and "web design", you're good to go.

    Hope that helps you
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  • Profile picture of the author johnbrent606
    I think if your site is responsive, attractive and readable then your site helps to increase the conversion rate.
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  • Profile picture of the author jameshammer159
    its colors, usability, contrast, layouts, images and graphics, etc. have a strong impact on the number of visitors you are converting into buyers? so you have to constantly test to figure out what your audience prefers.
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