Getting Traffic to Convert to Sales
 

Hi everyone,

I own an e-commerce website, I have tried Google adwords (Cost me the most), Social Media marketing (Instagram & Facebook) with content and pictures every week. So far the conversion is quite low and my spending is quite high to the budget. I am also working on SEO (which probably will take at least 3-6 months) to see results coming. For SEO, i bought quality backlinks as well as drafting blog content in my website, also bought blog featured in Fiverr. My e-commerce site is about 3 months old.

I was wondering is there any other ways of driving quality traffic to the website which converts to sale? I am currently spending more than my revenue, things such as getting featured on niche blog, I have tried them as well but it generate decent revenue. But not as much as expected.

Previously, I tried buying traffic from Fiverr. It generates high traffic but low CTR, however, there are some sales from it. the ROI is not too bad.

I seeking advise here, hoping to see if anyone will recommend me where can I buy good targetted traffic, other forms of paid traffic available in the market, or should i go towards youtube marketing?

thanks! Any help will be good. if you have any tools, course or things that you think can benefit me, PM me too. I will take a look.

Re: Getting Traffic to Convert to Sales
 

by the way, my niche market is mens leather wallet.

Re: Getting Traffic to Convert to Sales
 

any help will be greatly appreciated.

Re: Getting Traffic to Convert to Sales
 

buying traffic from Fiverr is the worst option

Re: Getting Traffic to Convert to Sales
 

The secret is to focus on one traffic strategy until you've mastered it. Hopping from one strategy to another is a waste of time and money. Have you thought about investing in some coaching?

Re: Getting Traffic to Convert to Sales
 

My simple answer is just test the traffic. If you want to buy a traffic never buy from:

1. Fiverr
2. Sites that are selling traffic packages

Always buy from companies that provides real traffic like PPC or PPV and so on. Basically you need to test each traffic method for each campaign or product you want to get sales from. There's not a magic traffic that will always convert no matter what.

There are many factors to each traffic method. But concentrate on quality and not quantity of traffic. I highly recommend getting like 100 hiqh quality visitors instead of crappy 1000 visitors that you can be sure that they won't convert.

Here's an example what has happened to me and lesson learned:

I bought a traffic from Fiverr, the guy promised 22K real Google visitors to my site. Well I set Google Analytics code to track those visitors. So what I found was that the duration of visitor was less than 1 second. Now I had squeeze page where all that traffic was directed to. Guess did I get any conversion? Answer is NO.

Later on I bought solo ad which brought me 120 visitors to exact same squeeze page. Did it convert? Yes and conversion rate was about 16%-18%, which is not good but it was all of my bad squeeze page.

Why I brought this example is because I wanted to show you that quality of traffic really matters and not the quantity.

Re: Getting Traffic to Convert to Sales
 

PLEASE NEVER EVER buy traffic from Fivver again.

Have you ever tried solo ads?

Re: Getting Traffic to Convert to Sales
 

If you are going to buy ads in some places online that seem good to you, track your results.

You want to track how many leads you are getting into your autoresponder and how many sales you are getting.

That is why you want to test a few places and start small so that you don't lose too much money.

Re: Getting Traffic to Convert to Sales
 

As for your low conversions are you targeting the right audience? Do you have what THEY NEED?? not just want BUT NEED?


Of course fiverr is high BOT TRAFFIC. Your going to seriously hurt your seo efforts with this garbage......


A few things to think about :)

Re: Getting Traffic to Convert to Sales
 

Not for the OP... They had worse results with other methods...

OP For traffic to convert, several things have to be in place:
All the steps that come before they reach your site must match what they find on your site...

The closer the match, the better.

So, you need to located people who're likely to buy what you sell, to make them an offer that makes sense to them, and each leg of the sales funnel must not jar them, and the landing page must match/fulfill all the promises they were made along the way.

Is the above happening in your case?

Re: Getting Traffic to Convert to Sales
 

yes, thank you everyone for your replies. I do know Fiverr is the worse option.but i do not have any information on other areas, I have received some PM regards to Trafficvance and upviral. thanks for your recommendation. anyone has good reviews on where to get good traffic?

Re: Getting Traffic to Convert to Sales
 

You can try Bing PPC, It is as good as Adwords. But it is cheaper than adwords and you get option to target with keyword and location.

Re: Getting Traffic to Convert to Sales
 

Hi frostifyy,

According to a study done by Wordstream a while back, nearly 2 out of 3 online sales, from keywords with high commercial intent, are from clicks on ads.

http://www.wordstream.com/images/google-ads.png

For many ecommerce niches today the paid ads are an even greater share of total online sales. I have noticed that this trend has increase, for many niches, but mainly for the top ad position only. I have clients where more than 91 percent of all sales come from the top ad position within the niche. That means everyone one else is fighting over that single digit market share. It's not pretty.

So, If you want the big sales numbers you have to learn to compete at the top of your niche, and do it within AdWords where the bulk of all online orders originate for many ecommerce niches. You cannot expect to get that market share, as a new advertiser, unless you are an advertising genius, or you hire a top notch campaign manager to run you campaigns for you.

As you can see from the data the organic search results go mainly to keywords with low commercial value, so even if you get top rankings, for many keywords, most with have very little commercial value.

Not only do you need to be at the top of your niche in advertising skills you also need to be an expert Conversion Rate Optimizer. And to do that you need to learn to measure advanced marketing analytics, and learn how to perform A/B split testing, in addition to the usually sales copywriting and page layout skills.

Not every traffic source has the same value, learn to segment and analyze traffic sources, not every audience segment has the same value, learn to segment your audience and optimize your targeting. Not every page of your website offers the same value, learn to segment sections of your website, test and analyze results so that you can optimize website content performance.

You do not need to become an expert at all of those skills, but you need to recognize how to do it, and build a team to do it for you, or learn to do it for yourself. This is 2016, tactics from a decade ago are not going to cut it in today's competitive market.

Re: Getting Traffic to Convert to Sales
 

If you need traffic then there are a number of options are there on google, like feverr there are a number of option can be there, so it is not difficult to find the traffic sites, or you can easily connect with some site with provide traffic package..!!

Re: Getting Traffic to Convert to Sales
 

Hey there,


The best way to get free quality traffic is extensively promoting your products on top ranked Social Media sites such as Facebook, Twitter, Linkedin, G+, Pinterest, and Instagram.

I have done the same thing and got positive consistent results without spending a dime. Although, it takes a lot of time and hard work, it is worth a shot.


Regards,
Chintan

Re: Getting Traffic to Convert to Sales
 

But he got sales from that traffic. Not so bad for him :D .

Re: Getting Traffic to Convert to Sales
 

Of course it is lol. And for the first time in the history of mankind Bot Traffic actually bought something. ;)

Re: Getting Traffic to Convert to Sales
 

Wow thats an amazing info-graphic up there! haha.

No but seriously, yea, everyone has some very valid information here. Don't, just don't buy traffic from fiver. but we all learn. Just make sure to learn from it. If you are dying to get conversions then I would check out solo ads but also there make sure they are in your niche. Im sure there is some out there, also look for testimonials before you buy there is still scammers out there!!

Anyway best of luck!

Re: Getting Traffic to Convert to Sales
 

Did you thought about building a email list and then sending newsletter to your subscribers ? It can be good option because you will have them on your list you are not losing them till they unsubscribe, some people will like your content and promotion and therefore they will stay with you.

Re: Getting Traffic to Convert to Sales
 

Try Bing Ads and Focus and Kw Reaserch More to Find Less competitive Keywords and Try to Rank With Them On search engine

Re: Getting Traffic to Convert to Sales
 

Not related to conversions, but:

If you add an 's' making it "mens leather wallets,' you'll have half the competition and get twice the search queries each month.

"mens leather wallets" is:

Search Volume: 9,900/mo | CPC: $2.39 9,030,000 results

as opposed to "mens leather wallet":

Search Volume: 3,600/mo | CPC: $2.17 18,900,000 results

Either way, it's still a fairly competitive key phrase.

Selling "Necco candy" would be 100x easier, and everybody hates those wafers. :D

Search Volume: 1,600/mo | CPC: $0.54 250,000 results

RE: Getting Traffic to Convert to Sales
 

you can use this which I do....I will blast an eminent SEO backlink pyramid (EBP) with 5000 Profiles. consisting of 300 Site about site/domain PR 4+ among which there're varied from 10 to 20 edu / gov (edu.xx gov.xx) profiles randomly in tier 1 and then 4700 profiles built to 300 high PR sites above-mentioned as tier 2, 300+4700=5000 . (its 2 layers backlinks, We will send 300 to your url then we will send 4700 to the 300 links that link to your url , 4700=>300=> url ) .they are from world wide different / unique domains, about 80% of Tier1 are dofollow and publicly viewable.

Re: Getting Traffic to Convert to Sales
 

Right now the best system to get Cheap Traffic on Facebook, is to use Viral Traffic.

Don't buy traffic on Fiverr or on strange websites that you can find on the google search. They are mainly bots.

Re: Getting Traffic to Convert to Sales
 

you have the good traffic already. You need to be building a list today to build the trust with your prospects There is so much garbage and people out there pitching for the money and they can care less about the value and the customer. People are not stupid and have caught on today.

Re: Getting Traffic to Convert to Sales
 

Try Facebook Ads, they have a wide targeted audience to which you can promote your product. With Facebook's new revamped advertising platform internet marketers are now getting better results.

Re: Getting Traffic to Convert to Sales
 

Google, Bing and Facebook Ads are good traffic sources. They do require some budget and some time for testing.

Youtube marketing and guest posting are 2 great traffic sources too. You might need to diversify a little and try to implement a couple of different strategies to see what works in your industry.

The best questions you can do yourself are:

1 - Where do your target customers gather? Is there a blog or forum where they gather? If you say yes, you want exposure in that forum or blog;

2 - Where are your competitors getting their traffic from? For example, you mentioned youtube. Have you checked your competitors youtube channels to see if they have followers and subscribers there?

Re: Getting Traffic to Convert to Sales
 

Thank you everyone for your replies. Truly appreciated it.

I will work on Google adwords, Bing, SEO (link building), Facebook ads avoiding from Fiverr traffic. Traffic i bought from Fiverr (some of you are asking) are mainly targetted for adsense.

I will look into Solo ads as well, to see if it works for me. currently running promotion campaign on facebook ads, hopefully the money is well-spent than Fiverr traffic though. Cheers1

RE: Getting Traffic to Convert to Sales
 

Paid backlinks are not good. It may have caused a manual penalty by Google. Worth a check in Search Console.

RE: Getting Traffic to Convert to Sales
 

I personally will not suggest to buy traffic from anywhere. Do not work for short term benefit else go for long term. Put your efforts in right directions and you will see the difference. Go for white hat techniques only.

Re: Getting Traffic to Convert to Sales
 

Fiverr is not a good option to get traffic. You'll get mainly robot types of traffic, such will not result sales boost. However, I think you need to analyze your website through using QuickSprout tool to find errors of your website. May be your content is not engaging, and CTA are not attracting people attention.

Re: Getting Traffic to Convert to Sales
 

Solid advice.

OP, quit trying so many different strategies and learn how to do one.

In regards to 'conversions'...it seems like you are looking for 'knock over' sales. A knock over sale is when someone buys right after they 'opt' in.

This does happen from time to time but the great majority of your future sales conversions will come from how valuable you are 'perceived' by your list as well as how liked and trusted you are.

Re: Getting Traffic to Convert to Sales
 

Great.
Wonderful. Back to 2007 and the ever fruitful spam linking http://www.easyfreesmileys.com/smile...mileys-724.gif

Word of advice : Do not do this under any circumstance ;)

Re: Getting Traffic to Convert to Sales
 

With Christmas and Valentines just having passed you should be absolutely killing it right now.

Either your product is off, or you aren't doing your FB/Instagram marketing right. Those 2 are your nirvana and you should be crushing it there. Before I can suggest some tweaks, I need to know the following:

Is the wallet your own creation or are you buying wholesale?

Do you offer multiple pieces and multiple brands?

Do you offer other products or wallets only?

Re: Getting Traffic to Convert to Sales
 

From what I read I think I can deduce that so far the traffic that has worked the best for you is Fiverr.
I honestly find it a little hard to believe but those are your results. I have no idea what your ecommerce is about so it will be hard to share more concrete ideas with you. I would not focus on CTR but your EPC instead.

Focus on one item at a time. Follow the example of amazon to see which keywords to use and what content would help you the most.
I would then create a ppc campaign first. For one item you can target a possibly a dozen well targeted keywords.
Run the campaign for some time to collect data. use your analytical tools and numbers to decide which campaigns to keep, which ones to get rid of and ultimately which ones to improve. If you're getting sales from Fiverr traffic, take a close look at that incoming traffic. Where are your buyers coming from?

Maybe it would work best for you if you advertise directly to them and or have a specific promotion for that traffic source.
I hope this helped.

Re: Getting Traffic to Convert to Sales
 

You said that conversion rate was about 16%-18% which was due to your crappy squeeze page or landing page. What is the source your bought squeeze page? I usually buy from oLanding.com The Landing Page Design Templates Market Place. Cost effective. Do you know any other source of getting PPC other than google?

Re: Getting Traffic to Convert to Sales
 

For ecommerse site one of the best options to getting traffic that really convert is Pinterest.

Re: Getting Traffic to Convert to Sales
 

There's an old rule from Ed Mayer who was a direct marketing genius. It goes like this:

40/40/20

Essentially, 40% of any successful marketing campaign is the quality of the offer itself.

In your case, this would be the quality of the products you're selling. Additionally, it would be the quality of the offer.

Note: the offer is not the product. The offer is something like, "buy one get one free".

You may have an awesome product with a terrible offer and that might be killing your conversions. Or you might have a great offer with a terrible product and that might be killing your conversions.

The second 40% of Ed Mayers little rule is the list. Or the quality of the list.

If you're running paid traffic this is essentially the targeting you've done in that paid traffic. Are they buyers? Are you targeting well?

Since I don't have any information from you, I can't tell, but consider that 40% of the success of any marketing campaign is based on the quality of the list as it pertains directly to your offer.

You might just be showing ads to the wrong people.

In the final 20% of a successful marketing campaign is the ad creative itself. This is the graphic design and sales copy and website design etc.

You might have the perfect offer to the perfect list and totally bomb this final 20% and your marketing campaign will only be 80% effective.

Which is great…

… Assuming that you can afford in 80% effective marketing campaign with your PPC budget.

Another way to look at the 40/40/20 rule is to realize that by working on your offer and working on optimizing your list you are being TWICE as effective at increasing your ability to convert as working on your ad creative.

I see way too many people split testing headlines when their major problem is that there offer totally blows or that they aren't even targeting the right people in the first place.

Since I don't have access to your website or who you are targeting etc. it's hard to say which of these is the culprit, but hopefully this can be a guide to get you thinking about what's wrong.

Re: Getting Traffic to Convert to Sales
 

SEO your only friends so takes time but will pay off.

Re: Getting Traffic to Convert to Sales
 

Not sure why this forum is so hung up on SEO.

SEO is complete garbage. SEO is not scalable at all. It's generally a huge waste of time.

Using this OP's example, let's say he spends whatever odd amount of time and/or money to build a bunch of backlinks to his site. Let's also assume he is just the best there is and now appears as the #1 search term for him, which is:
Let's also assume in his tremendous SEO venture, he is able to remove the other 9,029,999 sites from Google on this search term, so he gets ALL of the traffic.

How does he scale? The answer is he can't, unless he pours more time and money on other SEO terms. (which repeats the cycle by the way) Which can completely be shut down at any time Google get's their panties in a wad.

So let's try and not push your own arbitraged services you want to offer and give him decent advice.

Re: Getting Traffic to Convert to Sales
 

Ask yourself, how do you scale other things? And, then, apply to SEO. It's scalable.

It is limited by the market size, like other things, which seems to be what you're talking about.

Re: Getting Traffic to Convert to Sales
 

If what you're suggesting is that SEO is as scalable as PPC, then I'll just ignore everything else that'll come out of your mouth

How to Scale PPC:
1. $100/day
2. $200/day
3. $500/day
4. $1000/day

etc... until you hit the limit of that platform. Then you go to the next platform (Search Platforms: Google, Gemini, Bing - if you are maxing out all three, there's not a bit of SEO that will help).

Then you can take your proven landers and copy and tweak them for native display platforms and the various RTB platforms out there.

SEO does NOT have this kind of scaling power. The moment you hit that #1 spot (even if it's your best term) you have hit your plateau in SEO. You can't possibly scale higher, sure you can work on other long tail or related keywords, but you're looking at getting disminishing returns from the moment you're 'scaling'.



SEO, compared to any paid advertising, is crippled in it's scaling capabilities.

Re: Getting Traffic to Convert to Sales
 

The moment you hit the plateau for a keyword, you move to the next, till you hit the plateau for the market. Then you move to another platform.

SEO is not as fast as other methods...

You can have hundreds of websites, all with dozens of pages ranking for keywords you want...

I think you're limiting yourself when you think you must stick to one website in one niche.

Re: Getting Traffic to Convert to Sales
 

I guess I limit myself by running a 7-Figure publishing business, not whatever crap of the month IM is seduced to. Hundreds of websites? How much crap does the modern day IMer believe to work?

I highly doubt your 'hundreds of websites' offer any content or relevancy at all. People who think like you do are the reason the WF's standards have dropped so low. Trying to place yourself as an authority figure saying SEO is the end-all-be-all, then your only defense is using black or at best gray hat methods. Ridiculous. Even if someone was talking about numerous websites, PPC / Paid Traffic is far better for them as well.

The two BIGGEST drawbacks of SEO are...

SEO is not easily scalable. What I mean by this, is that when you put all your work towards X number of keywords, at best you're stuck with a limited range of traffic you can receive daily. Even so, there isn't very reliable ways to measure what keywords are getting clicks that lead to the desired outcome. X keywords may end up with 1,000,000 searches combined a month. The #1 spot is supposed to get what, like 70% of that traffic? When you include buying intent keywords, you're *most likely* never going to hit that kind of search volume. Maybe realistically 50,000 searches a month. That's a finite number of searches/impressions/clicks you can receive. And that's not even considering the fact that...

SEO is uncontrollable. Just because you rank X today doesn't mean you can rank X tomorrow. When you 'work on SEO' you're basically praying to the SEO gods that what you do is better than your competitors and is something that the ___ (whatever search engine) will like for the immediate duration. You can't build a business based on something you can't control 100% of the time.

This is not to say that PPC is just the traffic god or something, but provided you have funds to work with, it's by far the easiest and fastest way to scale and optimize any business. Sure, at some point, even PPC has a ceiling to what you can do with it, but I've spent $20k a week on campaigns when the ROI was there.

The key point of the OP is about an e-commerce website. SEO is ridiculously stupid to do in his case scenario.

In his scenario, he IS one website in one niche.

Paid traffic would be the best scenario for him in terms of stability as well as scalability because he can place conversion pixels and ramp up at the sources that work. Last time I checked, you can't attach utm details to organic traffic.

At best he can manage another website full of reviews of his products. However, if he's going to do that, I'm sure focusing on Youtube marketing would generate a higher ROI.

Re: Getting Traffic to Convert to Sales
 

Oh, me, oh, my but you make a lot of assumptions about me.

And about SEO.

Have a good one.

Re: Getting Traffic to Convert to Sales
 

We're getting traffic, but only few conversions. That's absolutely the challenge. Plus, you have to think about competing prices against your rivals. Business online is not easy.

Re: Getting Traffic to Convert to Sales
 

IS bing PPC better or Google Adsense??

Re: Getting Traffic to Convert to Sales
 

Paul I'm afraid you're comparing apples and oranges here. PPC gets you traffic, adsense gives you revenue from traffic. It's like you're saying what's better advertising your restaurant or having food to give your customers once they're inside your restaurant. Those are two different things alltogether

Re: Getting Traffic to Convert to Sales
 

Hi frostifyy.

Have you considered trying to improve the conversion rate of the website? Your post is in the Conversion Rate Optimization section of the WF, after all.

If you did give CRO some attention, you could get better overall performance from all valid forms of targeted traffic (but of course not junk traffic that wouldn't convert no matter what you did to improve conversions).

Here are some steps to getting started at improving conversion rates on your site:

* Installing Google Analytics, and setting up conversion goals with monetary values assigned to them.

After that, learning how to interpret key analytics data can prove to be a goldmine for you:

* Doing some exit surveys to try to get into the minds of your visitors. Why didn't they buy, sign up, or opt-in to your offer(s)?

* Doing some simple in-house user testing to detect elements on your site that may be sabotaging your conversion rates.

What's second nature and "blaringly obvious" to you on your website, can be quite confusing to visitors and determental to your bottom line.

* By setting up A/B or multivariate website tests based on what you discovered from the steps above, and letting the data show you what works best at converting visitors into sales, leads, and other micro-and macro-conversion actions, can help your site generate more conversions, and ultimately make you more money.

Marty Foley ~ PPC Traffic & Conversion Mad Scientist

Re: Getting Traffic to Convert to Sales
 

Don't buy traffic from fivver mostly they are fake. PPC and Social media paid marketing good for your business but in future SEO give you more leads just wait 6 months. I am recommending you 24/7 live support service for your website. Because chat operator guide visitors properly and convert them into customers. So I am recommending you LiveAdmins. Contact here: http://www.liveadmins.com/contact-us/

Re: Getting Traffic to Convert to Sales
 

PPC is best to get organic traffic