Review & Critique my lead landing page

nicknav · 9th Apr 2016, 10:01 AM

Warriors,

Please check out my landing page and make suggestions before pay to drive traffic.

solar4tampa.com/test

Likes? Dislikes? Suggestions?

Localnode · 10th Apr 2016, 04:53 AM

I'm getting a 404 error.

savidge4 · 10th Apr 2016, 10:10 AM

"Get a free gift" "Get control" "Get a 50"" "Get my free consultation" get get get and get.... Get is one of those terms.. it subconsciously rubs people the wrong way... getting something for free is right in there with if its to good to be true it probably is.

I would probably loose the free tv offer.. its cheesy... its what used car dealers do.. Something on the lines of: What has stopped you from looking at solar in the past? the expense right? we have a $0 upfront program! Contact us today for a free no obligation consultation.

The opt in form... I think I would get a bit more in depth here. Average energy spend per month. Approximate sqr footage of house. current heating and cooling energy source - drop down electric / gas. I would ask for the actual address ( you can then Google map it ). Get information that is going to help you once you are there. best time to contact them. again with solar people are interested... they know its a process and will be more willing to fill out a more complete form.

Sean DeSilva · 11th Apr 2016, 06:21 AM

Drop from high-level facts and figures to the ground level. For example when you mention the government incentives, better to tell them the figures per household that they can actually access instead of the national budget.

The video is claim heavy. Instead of putting forth a stream of unsupported benefits, mix in some proofing to enhance believability. For example "We've helped people save hundreds of dollars per year on their solar bill. In fact in Tampa this year, we've saved..."

nicknav · 13th Apr 2016, 07:33 PM

Made a few changes. Changed background and forms.

What do you guys think?

Jason Kanigan · 14th Apr 2016, 09:31 AM

Standard design people are used to seeing...and tuning out.

But the proof is in the pudding: how many visitors are you getting per week, and how many leads out of that are signing up?

If everything including the testimonials is about "going green", then why is blue so prominent? It's not a complimentary color to the green in the video.

Assume visitors are NOT going to have the patience to watch the video.

Now, look at the CTA text. "Get my Free Consultation!" About what? For what? What am I committing to? That's scary!

The "It's Simple!" bullet-style text isn't bad, and does address these questions. But it is below the fold, so the visitor may never see it.

Plus, a design issue: put images on the left to attract the eye so people then read the text on the right.

IMO this page is not doing its job of qualifying prospects well.

ewenmack · 14th Apr 2016, 05:40 PM

Those images from the testimonials look fake,
therefore visitors will exit off the page real quick.

Best,
Ewen

nicknav · 17th Apr 2016, 06:03 AM

Love the feedback,

Instead of blue, should I use an image or a different solid color?

nicknav · 18th Apr 2016, 05:43 PM

Any suggestions?

copilotkyle · 20th Apr 2016, 02:11 PM

In general this page lacks credibility.

Credibility starts with design. A professional, polished design can convey a lot of credibility and imply that the company has made some level of investment in the site thus a reputable/profitable company.

In this case, the header is atrocious (e.g. clip-art earth and sun) and hurts credibility. The header should contain the company name, phone number and link to parent site (if applicable). Also, line-spacing could be increased and font-size decreased. I recommend looking at other business sites/pages for inspiration.

Including company information on the page will also help. What's the company/what is Solar4Tampa's value proposition? Years in business? Is there a phone number?

I would not provide lead information at this point in the process especially without any info regarding who/where my information is going and what they're going to do with it. You might consider removing the form from this step in place of a call-to-action such as "Get your free consultation" that takes them to a form on another page or further down this one so that more content is consumed prior to the ask. Also, consider mentioning a privacy policy in close proximity to the form.

Your page content should also assume that people haven't/aren't going to watch the video.

nicknav · 26th Apr 2016, 07:45 AM

ok. here are some updates ive done to the site.

solar4tampa.com/test

Andy Dufresne · 13th May 2016, 07:45 AM

404 Error File Not Found

The page you are looking for might have been removed,
had its name changed, or is temporarily unavailable.

9th Apr 2016, 10:01 AM	#1
nicknav Warrior Member Join Date: 2016 Posts: 11 Thanks: 0 Thanked 0 Times in 0 Posts	Review & Critique my lead landing page Share on: Warriors, Please check out my landing page and make suggestions before pay to drive traffic. solar4tampa.com/test Likes? Dislikes? Suggestions?

10th Apr 2016, 04:53 AM	#2
Localnode First Class Web Hosting Join Date: 2016 Location: NSW - Australia Posts: 15 Thanks: 0 Thanked 6 Times in 6 Posts	Re: Review & Critique my lead landing page Share on: I'm getting a 404 error.

10th Apr 2016, 10:10 AM	#3
savidge4 Midnight Oil Warrior Join Date: 2013 Location: Bridgeport, WV. Posts: 6,791 Thanks: 3,612 Thanked 6,621 Times in 3,497 Posts	Re: Review & Critique my lead landing page Share on: "Get a free gift" "Get control" "Get a 50"" "Get my free consultation" get get get and get.... Get is one of those terms.. it subconsciously rubs people the wrong way... getting something for free is right in there with if its to good to be true it probably is. I would probably loose the free tv offer.. its cheesy... its what used car dealers do.. Something on the lines of: What has stopped you from looking at solar in the past? the expense right? we have a $0 upfront program! Contact us today for a free no obligation consultation. The opt in form... I think I would get a bit more in depth here. Average energy spend per month. Approximate sqr footage of house. current heating and cooling energy source - drop down electric / gas. I would ask for the actual address ( you can then Google map it ). Get information that is going to help you once you are there. best time to contact them. again with solar people are interested... they know its a process and will be more willing to fill out a more complete form.
	Success is an ACT not an idea

11th Apr 2016, 06:21 AM	#4
Sean DeSilva HyperActive Warrior Join Date: 2014 Location: Rancho Cucamonga, California Posts: 356 Thanks: 44 Thanked 73 Times in 62 Posts	Re: Review & Critique my lead landing page Share on: Drop from high-level facts and figures to the ground level. For example when you mention the government incentives, better to tell them the figures per household that they can actually access instead of the national budget. The video is claim heavy. Instead of putting forth a stream of unsupported benefits, mix in some proofing to enhance believability. For example "We've helped people save hundreds of dollars per year on their solar bill. In fact in Tampa this year, we've saved..."
	*Ad Agency Copywriters Sell MORE.* Need a shot of extra sales? I specialize in high converting sales pages, Clickbank offers, and product launch email sequences. (Click here to learn more).

13th Apr 2016, 07:33 PM	#5
nicknav Warrior Member Join Date: 2016 Posts: 11 Thanks: 0 Thanked 0 Times in 0 Posts	Re: Review & Critique my lead landing page Share on: Made a few changes. Changed background and forms. What do you guys think?

14th Apr 2016, 09:31 AM	#6
Jason Kanigan www.salestactics.org War Room Member Join Date: 2011 Location: NC, USA Posts: 6,707 Thanks: 3,734 Thanked 8,294 Times in 3,606 Posts	Re: Review & Critique my lead landing page Share on: Standard design people are used to seeing...and tuning out. But the proof is in the pudding: how many visitors are you getting per week, and how many leads out of that are signing up? If everything including the testimonials is about "going green", then why is blue so prominent? It's not a complimentary color to the green in the video. Assume visitors are NOT going to have the patience to watch the video. Now, look at the CTA text. "Get my Free Consultation!" About what? For what? What am I committing to? That's scary! The "It's Simple!" bullet-style text isn't bad, and does address these questions. But it is below the fold, so the visitor may never see it. Plus, a design issue: put images on the left to attract the eye so people then read the text on the right. IMO this page is not doing its job of qualifying prospects well.
	>> Executive advisory: Unstick sales, strategy & growth problems fast → jasonkanigan.com >> Agency founders: Regain control when overwhelmed

14th Apr 2016, 05:40 PM	#7
ewenmack VIP Warrior War Room Member Join Date: 2006 Location: Auckland, New Zealand Posts: 6,620 Thanks: 3,448 Thanked 6,446 Times in 2,868 Posts	Re: Review & Critique my lead landing page Share on: Those images from the testimonials look fake, therefore visitors will exit off the page real quick. Best, Ewen

17th Apr 2016, 06:03 AM	#8
nicknav Warrior Member Join Date: 2016 Posts: 11 Thanks: 0 Thanked 0 Times in 0 Posts	Re: Review & Critique my lead landing page Share on: Love the feedback, Instead of blue, should I use an image or a different solid color?

18th Apr 2016, 05:43 PM	#9
nicknav Warrior Member Join Date: 2016 Posts: 11 Thanks: 0 Thanked 0 Times in 0 Posts	Re: Review & Critique my lead landing page Share on: Any suggestions?

20th Apr 2016, 02:11 PM	#10
copilotkyle Warrior Member Join Date: 2016 Posts: 1 Thanks: 0 Thanked 0 Times in 0 Posts	Re: Review & Critique my lead landing page Share on: In general this page lacks credibility. Credibility starts with design. A professional, polished design can convey a lot of credibility and imply that the company has made some level of investment in the site thus a reputable/profitable company. In this case, the header is atrocious (e.g. clip-art earth and sun) and hurts credibility. The header should contain the company name, phone number and link to parent site (if applicable). Also, line-spacing could be increased and font-size decreased. I recommend looking at other business sites/pages for inspiration. Including company information on the page will also help. What's the company/what is Solar4Tampa's value proposition? Years in business? Is there a phone number? I would not provide lead information at this point in the process especially without any info regarding who/where my information is going and what they're going to do with it. You might consider removing the form from this step in place of a call-to-action such as "Get your free consultation" that takes them to a form on another page or further down this one so that more content is consumed prior to the ask. Also, consider mentioning a privacy policy in close proximity to the form. Your page content should also assume that people haven't/aren't going to watch the video.
	Thanks, kyle@copilotdigital.com www.copilotdigital.com

26th Apr 2016, 07:45 AM	#11
nicknav Warrior Member Join Date: 2016 Posts: 11 Thanks: 0 Thanked 0 Times in 0 Posts	Re: Review & Critique my lead landing page Share on: ok. here are some updates ive done to the site. solar4tampa.com/test

13th May 2016, 07:45 AM	#12
Andy Dufresne New Warrior Member Join Date: 2015 Posts: 2 Thanks: 0 Thanked 0 Times in 0 Posts	Re: Review & Critique my lead landing page Share on: 404 Error File Not Found The page you are looking for might have been removed, had its name changed, or is temporarily unavailable.