Landing pages are used to direct traffic and in turn, help its creator earn some cash. However, many of the landing pages are absurdly loaded with irrelevant and distracting links that force the visitors to exit the website. So, it is very important to design the landing pages with an insight into trending design and content strategies.
There are six dumb mistakes that you could avoid while designing a landing page. These mistakes are so frequent that even the most seasoned organization falls prey to them.
Call to action button
The main component of a landing page is the CTA button. If there are too many other links, it can easily distract the viewers and overshadow the main purpose. Also, the color theme coherence of CTA's with the whole website's theme is often overlooked. Garish color combinations are often used to highlight the CTA's, which inevitably marks their effectiveness for users while navigating. So, color contrasts need to be chosen wisely as same colors would not pique the interest of the audience.
Expecting too much from Videos
Who doesn't love videos? They are a great way of getting your message across with minimum efforts. But when it comes to landing pages, it's a huge no-no.
Why? Because half of your viewers wouldn't be interested in watching the video and the other half would want to quickly skim through the content to pick out the main information.
But if the content is missing and a video is in its place, then you can easily guess how many people would be interested in watching the video.
Zero? That's right.
Usage of Jargons
If you want the world to feel petty about not knowing the meaning of specific terms, go on and make use of marketing jargons on the landing pages. However, if you want to see positive results, it's better to give those terms a rest.
You don't want the viewers to keep a dictionary with them every time they land on your landing page.
Everybody loves pictures when they are in high quality. The usage of professional and real pictures creates an environment of trust.
Pictures of low-quality and unprofessional nature trick the visitors into taking you lightly.
This will be the death of your landing page.
Fake or in-house testimonials
The viewers refer to testimonials as a source for establishing the trust for a website. But a little mistake in them could leave a negative impression on the prospective leads. Similarly, using fake pictures with authentic testimonials is also a huge no-no.
Protect the identity of your customers. Refrain from using fake pictures. Don't. Use. Fake. Pictures. At. All.
These mistakes can happen to anyone; even the most established businesses are committing these errors on a daily basis. Just learn from these mistakes and prepare a bombastic landing page.