50 Ways To Be Better at Conversion Optimization

dansilvestre · 29th May 2016, 05:48 PM

Conversion optimization is the primary goal for any person who runs a website. And for those who run a site but don’t know about it, it is the percentage of people visiting your website who do what you intend for them to do. If you want to sell your product, and your website or content convinces the user to buy it, then you have successfully made a visitor do what you wanted them to do.

Conversion optimization is when you successfully turn leads into customers. There are a lot of ways you can optimize the conversion rate of your website and in this article, you will be introduced to up to fifty ways on how to do it. CRO is not based on hunches and guesses. It uses feedback and analytics to boost the performance of your website for better results.

So here is the list of all the tips and tricks you can apply for Conversion Optimization:
- Use bigger text box links on your homepage; they are more appealing
- Upgrade your website design for a fresh, better design
- Make your homepage clutter free. Make your content simple and short
- Add pictures of people who have positive feedback about your website
- Make propositions on your website regarding offers and discounts
- Make your CTAs appealing and more prominent
- Add customers’ comments, feedback, and testimonials to your website
- Redesign your pricing page as well as your landing page
- Add reviews on your website
- Change the colors of your links and website to red
- Use image sliders instead of videos
- Mention the price of your product on your homepage
- Use voices.com for conversion optimization
- Add a guarantee to your product and website
- Make navigating through your website simple for higher CRO
- Use power words in your content that compels visitors to invest in your product
- A less generic CTA can get more leads
- Keep your homepage concise. Longer landing pages end up boring the visitors
- Don’t ask too many questions in your forms and surveys
- Offer discounts and concessions
- Make images of your products bigger
- Send exciting newsletters every other day
- Use animation and gifs
- Send videos through emails
- Less content, more infographics
- Improve your page design
- Interact with visitors on a personal level
- Offer comparisons with other businesses and products
- Don’t allow too many advertisements and pop-ups on your website
- Offer free trials of your product or service
- Focus on user needs
- Ask for feedback and suggestions
- Make signing up and buying online easy
- Send seasonal messages to leads every month
- Reconstruct your website according to the season or holiday
- Add a trust badge to your products
- Make sure your website loads fast
- Make your website’s interface PC and mobile friendly
- Add sidebars to website
- Use the color red to convert leads to customers
- Add product videos with demonstrations
- Add a phone number on your website
- Add a product filter
- Avoid using negative keywords
- Try A/A testing before A/B testing for better results
- Analyze your traffic data
- Use surveys
- Follow latest trends
- Be creative with your homepage and sales pitch
- Clarity is the key

No matter where the visitors come from, there is always a chance to turn them into leads. And if you are creative and smart enough, you can do so by following these tips and tricks.

Try them out for yourself and see the difference...

CityCowboy · 29th May 2016, 06:50 PM

Originally Posted by dansilvestre

- Keep your homepage concise. Longer landing pages end up boring the visitors

...

Thank you for sharing this, I really agree with keeping landing pages shorter, a lot of sales page are very long... you never want to bore readers into purchasing your product, It's best to keep it short and enough to motivate them into taking action with a good CTAs.

On the other hand, I don't agree with making hyperlinks red.
because users are used to seeing them in blue color, so they feel safe while clicking on them, red links look weird and unusual.

dana67 · 29th May 2016, 10:25 PM

I also agree about keeping it shorter. Most people are skimmers and will not read a lot of content.

snewlun · 29th May 2016, 11:42 PM

Great tips dansilvestre, I would have to agree that keeping the landing page page clean and modern. Sometimes long landing pages work well, if you can have good content that keeps the customers intrigued.

MobRich24 · 30th May 2016, 12:05 AM

I find that having a contact form on every page will result in more email submissions. I usually put my email form on the right side of the page.

RayRed · 3rd Jun 2016, 09:41 AM

Interesting that's a good TO-DO list! for everyone

marcyscreed · 8th Jul 2016, 03:29 PM

Thanks for a direct to the point practical conversion tips!

soibrand · 8th Jul 2016, 03:49 PM

Thanks for sharing great tips. it will be great help to increase Better at Conversion!!

PaulintheSticks · 7th Feb 2017, 04:21 PM

Great list but why do you recommend sliders vs. video? Everything I've read says sliders hurt conversion.

29th May 2016, 05:48 PM	#1
dansilvestre HyperActive Warrior War Room Member Join Date: 2016 Location: Sydney, Australia Posts: 191 Thanks: 80 Thanked 238 Times in 111 Posts	50 Ways To Be Better at Conversion Optimization Share on: Conversion optimization is the primary goal for any person who runs a website. And for those who run a site but don’t know about it, it is the percentage of people visiting your website who do what you intend for them to do. If you want to sell your product, and your website or content convinces the user to buy it, then you have successfully made a visitor do what you wanted them to do. Conversion optimization is when you successfully turn leads into customers. There are a lot of ways you can optimize the conversion rate of your website and in this article, you will be introduced to up to fifty ways on how to do it. CRO is not based on hunches and guesses. It uses feedback and analytics to boost the performance of your website for better results. So here is the list of all the tips and tricks you can apply for Conversion Optimization: - Use bigger text box links on your homepage; they are more appealing - Upgrade your website design for a fresh, better design - Make your homepage clutter free. Make your content simple and short - Add pictures of people who have positive feedback about your website - Make propositions on your website regarding offers and discounts - Make your CTAs appealing and more prominent - Add customers’ comments, feedback, and testimonials to your website - Redesign your pricing page as well as your landing page - Add reviews on your website - Change the colors of your links and website to red - Use image sliders instead of videos - Mention the price of your product on your homepage - Use voices.com for conversion optimization - Add a guarantee to your product and website - Make navigating through your website simple for higher CRO - Use power words in your content that compels visitors to invest in your product - A less generic CTA can get more leads - Keep your homepage concise. Longer landing pages end up boring the visitors - Don’t ask too many questions in your forms and surveys - Offer discounts and concessions - Make images of your products bigger - Send exciting newsletters every other day - Use animation and gifs - Send videos through emails - Less content, more infographics - Improve your page design - Interact with visitors on a personal level - Offer comparisons with other businesses and products - Don’t allow too many advertisements and pop-ups on your website - Offer free trials of your product or service - Focus on user needs - Ask for feedback and suggestions - Make signing up and buying online easy - Send seasonal messages to leads every month - Reconstruct your website according to the season or holiday - Add a trust badge to your products - Make sure your website loads fast - Make your website’s interface PC and mobile friendly - Add sidebars to website - Use the color red to convert leads to customers - Add product videos with demonstrations - Add a phone number on your website - Add a product filter - Avoid using negative keywords - Try A/A testing before A/B testing for better results - Analyze your traffic data - Use surveys - Follow latest trends - Be creative with your homepage and sales pitch - Clarity is the key No matter where the visitors come from, there is always a chance to turn them into leads. And if you are creative and smart enough, you can do so by following these tips and tricks. Try them out for yourself and see the difference...
	https://dtqn2osro0nhk.cloudfront.net...RoomSig_v1.jpg

29th May 2016, 10:25 PM	#3
dana67 Advanced Warrior Join Date: 2014 Posts: 890 Thanks: 689 Thanked 247 Times in 211 Posts	Re: 50 Ways To Be Better at Conversion Optimization Share on: I also agree about keeping it shorter. Most people are skimmers and will not read a lot of content.
	Working online for over 10 years

29th May 2016, 11:42 PM	#4
snewlun Active Warrior Join Date: 2007 Location: Yakutat, Alaska, USA. Posts: 43 Thanks: 23 Thanked 2 Times in 2 Posts	Re: 50 Ways To Be Better at Conversion Optimization Share on: Great tips dansilvestre, I would have to agree that keeping the landing page page clean and modern. Sometimes long landing pages work well, if you can have good content that keeps the customers intrigued.
	Scott E. Newlun Do you have something to sell? http://ad-ploter.com

30th May 2016, 12:05 AM	#5
MobRich24 Warrior Member Join Date: 2016 Posts: 12 Thanks: 0 Thanked 5 Times in 4 Posts	Re: 50 Ways To Be Better at Conversion Optimization Share on: I find that having a contact form on every page will result in more email submissions. I usually put my email form on the right side of the page.

3rd Jun 2016, 09:41 AM	#6
RayRed Warrior Member Join Date: 2016 Posts: 6 Thanks: 0 Thanked 0 Times in 0 Posts	Re: 50 Ways To Be Better at Conversion Optimization Share on: Interesting that's a good TO-DO list! for everyone

8th Jul 2016, 03:29 PM	#7
marcyscreed Warrior Member Join Date: 2012 Posts: 16 Thanks: 12 Thanked 0 Times in 0 Posts	Re: 50 Ways To Be Better at Conversion Optimization Share on: Thanks for a direct to the point practical conversion tips!

8th Jul 2016, 03:49 PM	#8
soibrand Digital Marketing Hacker Join Date: 2014 Location: Ahmedabad Posts: 8 Thanks: 0 Thanked 3 Times in 2 Posts	Re: 50 Ways To Be Better at Conversion Optimization Share on: Thanks for sharing great tips. it will be great help to increase Better at Conversion!!
	SEO Company India \| Web Development Agency India

7th Feb 2017, 04:21 PM	#9
PaulintheSticks Advanced Warrior Join Date: 2009 Posts: 913 Thanks: 662 Thanked 168 Times in 121 Posts	Re: 50 Ways To Be Better at Conversion Optimization Share on: Great list but why do you recommend sliders vs. video? Everything I've read says sliders hurt conversion.
	>> FREE Cheat Sheet: 14 Simple Changes to Your Site That Will Increase Leads & Customers by 100% <<