50 Ways To Be Better at Conversion Optimization

by dansilvestre 8 replies
Conversion optimization is the primary goal for any person who runs a website. And for those who run a site but don’t know about it, it is the percentage of people visiting your website who do what you intend for them to do. If you want to sell your product, and your website or content convinces the user to buy it, then you have successfully made a visitor do what you wanted them to do.

Conversion optimization is when you successfully turn leads into customers. There are a lot of ways you can optimize the conversion rate of your website and in this article, you will be introduced to up to fifty ways on how to do it. CRO is not based on hunches and guesses. It uses feedback and analytics to boost the performance of your website for better results.

So here is the list of all the tips and tricks you can apply for Conversion Optimization:
- Use bigger text box links on your homepage; they are more appealing
- Upgrade your website design for a fresh, better design
- Make your homepage clutter free. Make your content simple and short
- Add pictures of people who have positive feedback about your website
- Make propositions on your website regarding offers and discounts
- Make your CTAs appealing and more prominent
- Add customers’ comments, feedback, and testimonials to your website
- Redesign your pricing page as well as your landing page
- Add reviews on your website
- Change the colors of your links and website to red
- Use image sliders instead of videos
- Mention the price of your product on your homepage
- Use voices.com for conversion optimization
- Add a guarantee to your product and website
- Make navigating through your website simple for higher CRO
- Use power words in your content that compels visitors to invest in your product
- A less generic CTA can get more leads
- Keep your homepage concise. Longer landing pages end up boring the visitors
- Don’t ask too many questions in your forms and surveys
- Offer discounts and concessions
- Make images of your products bigger
- Send exciting newsletters every other day
- Use animation and gifs
- Send videos through emails
- Less content, more infographics
- Improve your page design
- Interact with visitors on a personal level
- Offer comparisons with other businesses and products
- Don’t allow too many advertisements and pop-ups on your website
- Offer free trials of your product or service
- Focus on user needs
- Ask for feedback and suggestions
- Make signing up and buying online easy
- Send seasonal messages to leads every month
- Reconstruct your website according to the season or holiday
- Add a trust badge to your products
- Make sure your website loads fast
- Make your website’s interface PC and mobile friendly
- Add sidebars to website
- Use the color red to convert leads to customers
- Add product videos with demonstrations
- Add a phone number on your website
- Add a product filter
- Avoid using negative keywords
- Try A/A testing before A/B testing for better results
- Analyze your traffic data
- Use surveys
- Follow latest trends
- Be creative with your homepage and sales pitch
- Clarity is the key

No matter where the visitors come from, there is always a chance to turn them into leads. And if you are creative and smart enough, you can do so by following these tips and tricks.

Try them out for yourself and see the difference...
#conversion rate optimization #conversion #optimization #ways
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  • Profile picture of the author CityCowboy
    Originally Posted by dansilvestre View Post

    - Keep your homepage concise. Longer landing pages end up boring the visitors

    Thank you for sharing this, I really agree with keeping landing pages shorter, a lot of sales page are very long... you never want to bore readers into purchasing your product, It's best to keep it short and enough to motivate them into taking action with a good CTAs.

    On the other hand, I don't agree with making hyperlinks red.
    because users are used to seeing them in blue color, so they feel safe while clicking on them, red links look weird and unusual.
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  • Profile picture of the author dana67
    I also agree about keeping it shorter. Most people are skimmers and will not read a lot of content.
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  • Profile picture of the author snewlun
    Great tips dansilvestre, I would have to agree that keeping the landing page page clean and modern. Sometimes long landing pages work well, if you can have good content that keeps the customers intrigued.

    Scott E. Newlun

    Do you have something to sell?

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  • Profile picture of the author MobRich24
    I find that having a contact form on every page will result in more email submissions. I usually put my email form on the right side of the page.
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  • Profile picture of the author RayRed
    Interesting that's a good TO-DO list! for everyone
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  • Profile picture of the author marcyscreed
    Thanks for a direct to the point practical conversion tips!
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  • Profile picture of the author soibrand
    Thanks for sharing great tips. it will be great help to increase Better at Conversion!!
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  • Great list but why do you recommend sliders vs. video? Everything I've read says sliders hurt conversion.
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