Unfortunately understanding how best to implement CRO can be a lengthy drawn out process that can involve a lot of trial and error. To make things easier, here are several tips to use CRO to drive your business into a revenue-making machine.
1. Invest in the testing software that will make a difference
In regards to testing software, the phrase, 'you have to spend money to make money' could not be truer. You need to be prepared to make an investment in quality testing software that may set you back a few hundred dollars.
However, this is a quality investment that the ROI will be realized quickly. You definitely need A/B testing software that is user friendly. So many can leave you scratching your head and leaving you confused and requiring assistance from an IT guru. We have identified a number of testing software selections that are easy to navigate.
- VSO (Visual Website Optimizer)
- Google Experiments (Added bonus it is free!)
2. You have invested in the right software - now it's time for constant A/B testing.
Conversion gains happen when you can identify what is causing the conversions. With A/B testing (that's a fancy, geeky term for when you compare two iterations of a webpage to find out which is the better performing one), you parallel two web pages by showing the two alternatives to comparable visitors to your site simultaneously. Obviously, the version that converts better or more frequently is the better of the two.
A/B testing is easily the most dependable and consistent way to find out which copy of your web page is working more effectively for you.
Some A/B tests that are highly recommended include:
- Testing your call to action (both text and placement)
- Sizing (both imaging and text)
- Your banner headline
- Color orders
- Volume of content
- The amount of fields in a form
3. Make sure your Call to Action is highly visible
This is a far simpler suggestion to follow through on. If you want to convert visitors to your page you have to make sure your call to action is highly visible on the section of your homepage when you land on it, also known as the fold.
You should not limit yourself to just one call to action however. If you have considerable content and information on your homepage you will benefit from having another call to action available to viewers as they scroll down the page.
Ensure there is consistency in your call to action so your site has symmetry and is easy to understand for visitors.
4. Your call to action is visible - Now make it bigger!
Make your call to action impossible to miss.
This one is pretty simple: The bigger the button the more likely visitors are to click on it.
5. Lessen the admin
When you are signing up for a new website or a new offer there is nothing worse than having to fill out long sections of information. This process very quickly becomes tedious and actually can cause a lot of people to lose interest altogether and remove themselves from the signing up process.
In many situations you do not need a whole lot of information to encourage visitors to your site to take the next step. There is no point asking for all these details when a name and email address will serve the same purpose.
6. Simplify and maximize your headline
Your headline is the first text that visitors read when they land on your homepage. By simplifying and maximizing the text you can create a lot more conversions. What do we mean by simplify and maximize?
- Make it big and bold
- Make the text simple (no long winding messages)
- Be clear and easy to understand in your statement.
When people land on your homepage no one wants to see cryptic hard to understand messages. Lay all your cards on the table with a clear, simple message.
7. Include testimonials
A lack of trust is a major obstacle that is going to turn people away from your website. Personifying your website with testimonials helps break down those walls of trust that are often high with cautious first time visitors to your site.
What do we mean by personifying your testimonials? Make them real:
- Include images of real people
- Describe how you made the customer happy
- Include a few details about the person
- Make sure your testimonials come from people who are relatable to your target audience.
By following these steps you can achieve CRO without spending big dollars or having to call in external, professional IT help. These hints have an uncomplicated nature, which means that they are simple to implement and you can track progress as you go.