How to Convert Visitors into Customers

Getting a bunch of visitors on your website might make you think you must be doing something right, but site visits alone are usually not enough to guarantee the success of your business. For this reason, it is very important to make sure to get as many of those visitors to become happy and satisfied customers who will keep returning to your business, and referring it to others. There are many ways of achieving this, and the only limit is your creativity and the resources at your disposal. However, there are a few simple tips you can follow in order to convert more visitors into customers.

1) Learn what attracts people to your business
If you know why people are visiting your website, what their desires and their expectations are, then you will know what to offer them to ensure that they become your loyal customers. There are many ways of achieving this, but a very simple one would be adding a survey to your website which would ask your visitors these questions so you don't have to, or tracking their moves on your website, learning what they click on and what they ignore.

2) Live chat
Live chat provides your visitors with a fast and direct way to get all their questions answered in a short amount of time. Implementing live chat can help you communicate with your customer directly and address any issues they might have with their potential purchase, thus turning them from indecisive prospects into informed and determined customers. This is a great, simple, and cost-effective tool to turn visitors into customers.

3) Giveaways, promotions, and discounts
People love free stuff. They also love the companies that give them free stuff. If you have full confidence in your product, then a freebie now and then will entice your visitors to try other products or versions you might offer. If they are satisfied with their free sample, they will come back for the full experience. The same goes for promotions and discounts. They are likely to encourage the customers to make a purchase, since they create a feeling of gain in your customers, and make them happy about their decision. And everybody knows, a happy customer is a returning customer, which is exactly what you want.

4) Trials
If you know you have a good product that people will pay to use after they become familiar with it, offer them that chance for free. A free trial allows your visitors to familiarize themselves with the product, and see how it fits with their needs and preferences. If you are offering a free trial, make sure to show your visitors that signing up for it will not harm them in any way. You can do so by offering 'no credit card required' option or a similar method that will give confidence to your visitors that they can walk away freely if they do not like the product.


5) Limited access
Limited access is similar to trials because it gives your potential customers a taste of the product, leaving them wanting more. What is different, though is that you can design limited access to offer as much of your product as you are comfortable with before you decide they need to give something in return, while trial option is usually limited by time. This is often used for businesses that need people to register or subscribe.

6) Use logos of partners and/or other customers
It is in human nature to want what other people also desire. Often times, a confirmation of the quality of a product is simply seeing that someone else is using that product. This simple psychology fact has inspired many businesses to use logos of their partners and/or their other customers on their websites. This shows people trust the company and support their product or service. Using logos is convenient since it offers your visitors a clear and fast overview of others interested in the products or services you offer. If you decide to use logos, just make sure you have the permission of your partners and/or clients first.

7) Expand their experience
Internet has opened a whole new world of wonderful possibilities in the world of sales. However, it also has some shortcomings when compared to traditional shopping for products. One of the limitations of selling online is that the customer is limited to the visuals when deciding on the product. Luckily, technology has offered solutions for this issue too. In order to expand your customers' experience, and let them see your product from other perspectives too, you can decide to use more than just photos and product descriptions. A good way to achieve this is to create product demo videos, where your customers can get a better feeling of how the product functions, and what they can expect from it.

8) Use testimonials
As we already mentioned, people are social animals. They trust a product if other people seem satisfied with it. So, one good way to show them satisfaction of your other clients is to get them to agree to do a testimonial video/story. The best way to do so is to get your customers to create detailed, personal testimonial since they seem more authentic than short generic ones, and more likely to attract other customers. Ask your clients to share with others how did your product help them solve an issue they had, or in what ways it improved their lives.