I'm a web developer thrown into a digital marketing role so I am trying to keep my head above water.
I currently tracking leads with Google Analytics. I've created a goal to track conversions when the user hits the thank you page.
My question is, I don't see how I can find out more information about these conversions? My client gets the emails, however I'm looking for more information. Some information could be IP address & location, more detail source, etc.
Right now I just see a source and nothing else really.
What system would we recommend? The client isn't using a CRM either, is that something that would be used to track all of that info? What could you suggest?
Is there a guide / book I should get to get started on all of this? I know there are multiple parts.